Webinars
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New research by Segmedica uses our Patient Adherence and Health Engagement segmentation to investigate sentiment and behaviors in two areas of behavioral influence – macrotrends, such as climate change, and retail healthcare delivery.
Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure…
Healthcare in the US and around the world is going into an accelerated change mode. Some of these changes will profoundly impact the way we think about healthcare marketing and market research.
This webinar covers a number of areas, including changing sites of care, the impact of COVID-19, telehealth, and interoperable data…
Using PersonaSmart™, our proprietary personality-based Healthcare Provider personas, we can identify early adopters and understand how to bring along the later adopters for a new device.
This short webinar centers around a real case study of an in-line product, and will demonstrate how to use behavioral science to improve launch prospects…
Not long ago we were talking to a healthcare client market researcher about a possible segmentation. We were wondering, what kind of segmentation did they want? “Just the usual slicing and dicing” was the reply.
Even for a classical attitudinal segmentation, there is perhaps a bit more to it than that, but we got the general idea…
Segmentation can be enormously helpful in marketing, selling, marketing communications, clinical trials, call centers, and in any organization that has a healthcare touch point with consumers and patients…
We are what we eat but are we how we shop? The intersection between behavioral science and behavioral change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves…
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
A few percentage points on adherence and persistence will do wonders for a product’s financial health and create better outcomes and lower healthcare costs. A win all around. Yet, improvement is illusive and investment in adherence programs can feel like a waste…
Different types of people have different routes through the patient journey and pause and finish in different places. While some of these differences are clinical or contextual, many are due to differences in personality and decision-making processes.
To avoid a vague and overgeneralized result, it is necessary to build the journey around a framework, and there are many to choose from. Personality is one, and various decision models provide a wide range of others…
North American and European companies tend to employ Anglo-European-Centric thinking and language to develop positioning and then “test” it as widely as they can afford. Often this testing is constructed on the basis of selecting a preferred message. In this session, we argue for an approach which builds local positioning and messaging within a global concept which will optimally connect with each cultural market…
COVID-19 is still a major impact on consumer behaviors, especially their willingness to attend medical facilities for routine visits, sickness visits, elective procedures, and tests. Our most recent study tracks consumer sentiment and behaviors since the pandemic started and provides vital insights into how to bring consumers/patients/members back to routine medical activities and avoid the costs of delayed treatment.
How will ongoing COVID-19 concerns impact your business? Different psychological groups of consumers behave differently under COVID-19. Join us in this short webinar for a review of brand-new US research showing these differences as well as how you can use this information to sharpen marketing tactics…
Although COVID-19 procedures and safeguards are in place, will patients come in for their checkups, their elective surgeries, or treatments? The answer is some will, but many won’t – so how will each person decide and how can they be influenced?
Join us for this short webinar on the very latest research on the drivers and barriers to consumers returning to normal office visits, elective surgeries, and other routine treatments. We will also cover general consumer sentiment about the pandemic and its social and economic impact…
Health and wellness stretch across many industry verticals from pharma to alternative therapies, from nutrition to telepsychiatry, from massage studios to retail pharmacies. While we all think in terms of different industries with different characteristics and needs, consumers do not think like that at all. They think of their lives as a whole. They think of prescription drugs and surgeries as being on a continuum with healthy eating and taking supplements…
Adherence is the last frontier for pharma, devices, diagnostics, and other manufacturers. Despite a general understanding that people often do not follow the rationally best course of action, we have mostly deployed rational argument rather than psychology to improve adherence. In many cases, adherence is a teachable skill.
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Can’t you understand plain English?!
Actually, many people cannot. For 28% of the US population, English is not a first language. Globally for 85% of people, English is not their first language.
We are what we eat, but how do we choose what to eat?
