Personality type and the accompanying worldview are major drivers of behavior which do not significantly change with time.
They do not relate to demographics and are consistent across all cultures.

PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthcare, healthy eating at home and out in the world, nutrition, personal care and beauty, pet care – in fact, in any activity to do with health and wellness.

Simple and effective, persona market research provides actionable results using a unique global profiling tool.

Choose your persona market research solution: