Our unique approach to market segmentation research can transform the way your markets are segmented. TripleSmart is an innovative three methodologies-in-one approach to market segmentation. It combines:

• Classical attitudinal segmentation
• Needs-based segmentation
• PersonaSmart™, Segmedica’s globally validated personality-based segmentation models
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Our range of alternative segmentation techniques are less costly, less time-consuming, and less risky than traditional forms.

Choose your market segmentation research solution: