PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal… Read More…
For exceptionally high-quality, innovative marketing research, Segmedica provides a wide array of options, depending on your needs. Some of our featured… Read More…
Segmedica is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological… Read More…
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by Segmedica health experts. Our staff includes experienced… Read More…
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with… Read More…
Segmedica offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology… Read More…
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