Customer Health and Wellness
Health continues to be a trending topic and it goes beyond healthcare.
Customer Health and Wellness Overview
Customer Health and Wellness Overview
Segmedica brings a wealth of knowledge and understanding of customers who are interested in health and wellness and purchasing products relating to these. As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel. Our core expertise has been developed over decades of research into consumers as healthcare ‘patients.’
Health and wellness are becoming increasingly popular as individuals are now taking preventive measures in an attempt to gain control of their physical and mental health. The desire to achieve an improved quality of life has a major influence on lifestyle choices, behaviors, and actions. Segmedica can help you identify your customers’ unmet needs when it comes to addressing their health and wellness concerns. With our extensive knowledge and dedicated staff, we can provide valuable insights on customers’ changing behaviors and attitudes on how to maintain their minds and bodies.
Contact us today for more details on how we can help broaden your reach to your customers.
ConnexionPoints® PersonaSmart™ TripleSmart™
Our Services
PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
- Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
- Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
- Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
- Language – which develops and wraps itself around world view
- Context – a major modifier of behaviors
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
Anthropology-Based Research
HealthVoice®
HealthVoice® is a technique involving audio-capture of real conversations between a HCP (healthcare provider) and a patient. These conversations may take place in a doctor’s office, a clinic, a hospital, or anywhere these interactions occur on a regular basis. The Segmedica Difference is our follow-up to these encounters, using both qualitative and quantitative methods to capture additional information about the patients and HCPs. We then analyze the words, phrases, and interviews using psycho-linguistic techniques in addition to identifying keywords and language patterns. The end result is a deep understanding of what was said and why it was said. All physicians are drawn from our HealthAcuity® panels and are fully practographically and psychologically profiled.
Your deliverables include full digital recordings and transcripts of all the conversations. Our research is fully HIPAA compliant and 100% quality controlled to ensure the accuracy and effectiveness of the conversations. Our objective is high-gain conversations that will have an impact on your marketing objectives.
SocialInsight™
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica is known for its psychological approach to market research. Now we apply this expertise to social media posts. Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis. Our skills range from simple search and analysis to combining SocialInsight with other modalities for a rich set of insights into consumers as patients. Our process tracks patients’ experience to compile a full story on what patients think and feel not only as patients but as consumer/patients. We deliver a full report analyzing language and conversations using our exclusive HLA (HealthLinquisticAnalysis)™ process.
SelfInspire®
SelfInspire® is a qualitative research method in which a dyad or group operates without a human moderator. Employed where there is a need to delve deeply into the psychological reasons for certain behaviors, it offers considerable research benefits including:
• More responsibility and energy from respondents
• Unlikely leaders emerge
• Language is more pure and meaningful
• Emotional insights are much deeper
• Unexpected ideas arise
The sessions are managed entirely by the respondents, who usually move through a series of tasks by sequentially opening numbered envelopes. The encounter is observed by a professionally trained researcher who will ensure the interaction meets its research objectives. What makes this research so powerful is the combination of unaided discussion, a non-threatening environment, and Segmedica’s use of psychology to help us understand not only what they are saying, but why they are saying it and how it impacts your markets. SelfInspire® is unique to Segmedica, an innovator in healthcare market research.
Ethnography
Ethnography is a technique which is used to observe behaviors in a natural setting such as a patient’s home or place of work. Our ethnography team consists of a trained observer and a videographer who are deployed to spend a day with the respondent and capture the nuances of everyday life as well as focus on issues that are germane to the research project. While in the field, our ethnographer will also conduct impromptu interviews as events occur that stimulate discussion relevant to the marketing objectives of our client. The result is a very deep understanding of how a patient or other respondent thinks, feels, and acts outside of a controlled environment like focus group facilities or telephone interviews.
Analytics
Along with our expert research design, Segmedica offers:
- Psycho-linguistic analysis – used for assessing dialogue, positioning statements, messaging, and other types of text. Segmedica can use this along with its proprietary PersonaSmart segmentation to understand linguistic differences among physician types. It can also be used to look at variations among consumer demographic groups and other consumer segments.
- Positioning and market-size analysis – Segmedica uses multi-dimensional techniques such as mapping to show where your brand is positioned in the market relative to its competitors and where it needs to be for optimal positioning.
- Conjoint Analysis – used for product/services development, customer acquisition/retention, and pricing studies.
- Segmentation – Segmedica is a leader in medical market segmentation. All segmentation is customized to meet the specific needs of the project. Professor Rangaswamy, Anchel Professor of Marketing from Penn State Smeal College of Business, is a member of Our Team allowing us to use advanced mathematical segmentation techniques that are at the forefront of the industry in addition to offering standard segmentation approaches, including a priori segmentation.
Our analytics expertise…
- Offers latent class segmentation, the most powerful statistical tool available, to segment your customers based on their needs.
- Uses multi-level phasic questioning allowing a large number of variables to be included efficiently and cost-effectively.
- Has advanced the practice of segmenting both physicians and patients together in a single project to better understand patient compliant behavior.
Segmedica helps you throughout the process from project conception to analysis and can help guide implementation through on-site workshops with the marketing and sales teams.
Customer Loyalty
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. Segmedica goes one step further by applying its unique batteries of psychometric questions and images to better understand what drives customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
Segmedica provides a wide range of tools to support your customer satisfaction program, from simple web-based surveys for tracking satisfaction to conducting more advanced needs-based research. Segmedica also offers robust customer satisfaction segmentation using a proprietary methodology grounded in psychology.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research. Landscaping, or Insight Mining research, is potentially the least focused and most exploratory research in the marketing process and is usually carried out qualitatively.
That being said, we still have a responsibility to develop a result that is accurate and informative and which has practical use to our clients.
We do this by laying down a solid psychology-based appreciation of the market and by focusing our research on thematic elements which have applicability to potential sales and marketing tactics.
For marketing teams entering completely new areas, our customized workshops provide a flying start.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of Segmedica and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Benefits
- More responsibility and energy from respondents
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Benefits
- Results yielding more powerful and directed messages
- Actionable language
- Language is more pure and meaningful
- Emotional insights are much deeper
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
Message Development and Testing
For market-based message development, we offer a range of proprietary techniques, including Storyboarding and Envisioning, as well as conventional techniques such as projective exercises, forward and backwards translation, and laddering.
When it comes to message testing, we use techniques which conform closely to the way the brain works in forming long-term memories and attaching emotion to memories so that they are most relevant and easy to recall. Our understanding of modern neuroscience is deployed to ensure that message testing is relevant and meaningful and that it provides solid guidance.
OnTheWall™
Social insights really matter in a global and digital world. Segmedica brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Healthy Living
Living with a Chronic Illness
Healthcare trends
Shopping
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Deeper Insights
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
Positioning
Like segmentation, positioning needs to be built on a solid appreciation of market needs, both rational and emotional. Positioning statements must speak to the fundamental needs of the market and include both rational and emotional selling points.
A key decision for a marketing team is whether to develop positioning internally and test it with the market or to let the market drive positioning through research. Either approach can be appropriate in different circumstances. We advise clients on the best use of research in either approach.
We psycho-profile all our respondents and ensure the emotional needs of the market are accommodated. The human brain processes information both intellectually and emotionally, and it is important that positioning and messaging satisfy both parts of the personality.
Product Development & Acquisition
Segmedica can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. Segmedica’s psychometric profiling can add another unique dimension by identifying who is likely to be early adopters.
The Segmedica Difference: With its extensive panels and in-house recruitment center, Segmedica is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost-effectively.
Psychology-Based Research
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
RapidInsight™
RapidInsight is a quantitative survey tool designed with you in mind. We can program and complete short surveys in a matter of days. When time is of the essence, our team understands the need for a rapid response.
A major benefit is access to our HealthAcuity® panel, which is the most comprehensively profiled panel in the industry. Within a very short time, we can provide the data you asked for and overlay it with valuable insights into the psychology of the respondents. Not only will you know more about the respondents, but you will also have actionable data, instantly.
Contact us at 716-754-8744 or E-mail to rapidinsight@segmedica.com for more details and learn how you can achieve RapidInsight℠ now!
Segmentation
Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.
Our proprietary tools includes a cutting-edge, Needs-Based segmentation consisting of:
- Proven batteries of psychometric questions and images.
- Customizable segmentation software.
- Multi-phasic questioning: a methodology for enabling us to manage large-choice models with relatively few questions and achieve sharper segmentation.
- Structural Equation Modeling (SEM) to enable us to combine qualitative and quantitative inputs as well segment non-homogeneous populations.
- Methodologies for segmenting professionals and consumers together to add additional insights, especially around compliance.
Our segmentations result in rich, personality-based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.
Whether you need to segment professionals, providers, payers, or consumers, Segmedica is the logical choice.
Tracking
From small-scale pulse studies to full-scale regular tracking surveys, Segmedica uses its psychometric profiling of respondents to add a whole new and actionable level to routine tracking. By understanding the base psychology of respondents, we can better analyze changes in behaviors and, if unfavorable, suggest ways to modify them.
The Segmedica Difference: With its extensive panels and in-house recruitment center, Segmedica is equipped to field the largest tracking studies on time and cost effectively.
Our Services
PersonaSmart™
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
- Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
- Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
- Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
- Language – which develops and wraps itself around world view
- Context – a major modifier of behaviors
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
Anthropology-Based Research
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by xsperient health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:
HealthVoice®
HealthVoice® is a technique involving audio-capture of real conversations between a HCP (healthcare provider) and a patient. These conversations may take place in a doctor’s office, a clinic, a hospital, or anywhere these interactions occur on a regular basis. The xsperient Difference is our follow-up to these encounters, using both qualitative and quantitative methods to capture additional information about the patients and HCPs. We then analyze the words, phrases, and interviews using psycho-linguistic techniques in addition to identifying keywords and language patterns. The end result is a deep understanding of what was said and why it was said. All physicians are drawn from our HealthAcuity® panels and are fully practographically and psychologically profiled.
Your deliverables include full digital recordings and transcripts of all the conversations. Our research is fully HIPAA compliant and 100% quality controlled to ensure accuracy and effectiveness of the conversations. Our objective is high-gain conversations that will have an impact on your marketing objectives.
SocialInsight™
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient is known for its psychological approach to market research. Now we apply this expertise to social media posts. Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis. Our skills range from simple search and analysis to combining SocialInsight with other modalities for a rich set of insights into consumers as patients. Our process tracks patients’ experience to compile a full story on what patients think and feel not only as patients but as consumer/patients. We deliver a full report analyzing language and conversations using our exclusive HLA (HealthLinquisticAnalysis)™ process.
SelfInspire®
SelfInspire® is a qualitative research method in which a dyad or group operates without a human moderator. Employed where there is a need to delve deeply into the psychological reasons for certain behaviors, it offers considerable research benefits including:
• More responsibility and energy from respondents
• Unlikely leaders emerge
• Language is more pure and meaningful
• Emotional insights are much deeper
• Unexpected ideas arise
The sessions are managed entirely by the respondents, who usually move through a series of tasks by sequentially opening numbered envelopes. The encounter is observed by a professionally trained researcher who will ensure the interaction meets its research objectives. What makes this research so powerful is the combination of unaided discussion, a non-threatening environment, and xsperient’s use of psychology to help us understand not only what they are saying, but why they are saying it and how it impacts your markets. SelfInspire® is unique to xsperient, an innovator in healthcare market research.
Ethnography
Ethnography is a technique which is used to observe behaviors in a natural setting such as a patient’s home or place of work. Our ethnography team consists of a trained observer and a videographer who are deployed to spend a day with the respondent and capture the nuances of everyday life as well as focus on issues that are germane to the research project. While in the field, our ethnographer will also conduct impromptu interviews as events occur that stimulate discussion relevant to the marketing objectives of our client. The result is a very deep understanding of how a patient or other respondent thinks, feels, and acts outside of a controlled environment like focus group facilities or telephone interviews.
Analytics
xsperient offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology to answer your more pressing strategic and tactical questions.
Along with our expert research design, xsperient offers:
- Psycho-linguistic analysis – used for assessing dialogue, positioning statements, messaging, and other types of text. xsperient can use this along with its proprietary PracticeModality™ segmentation to understand linguistic differences among physician types. It can also be used to look at variations among consumer demographic groups and other consumer segments.
- Positioning and market-size analysis – xsperient uses multi-dimensional techniques such as mapping to show where your brand is positioned in the market relative to its competitors and where it needs to be for optimal positioning.
- Conjoint Analysis – used for product/services development, customer acquisition/retention, and pricing studies.
- Segmentation – xsperient is a leader in medical market segmentation. All segmentation is customized to meet the specific needs of the project. Professor Rangaswamy, Anchel Professor of Marketing from Penn State Smeal College of Business, is a member of Our Team allowing us to use advanced mathematical segmentation techniques that are at the forefront of the industry in addition to offering standard segmentation approaches, including a priori segmentation.
Our analytics expertise…
- Offers latent class segmentation, the most powerful statistical tool available, to segment your customers based on their need.
- Uses multi-level phasic questioning allowing a large number of variables to be included efficiently and cost effectively.
- Has advanced the practice of segmenting both physicians and patients together in a single project to better understand patient compliant behavior.
xsperient helps you throughout the process from project conception to analysis and can help guide implementation through on-site workshops with the marketing and sales teams.
Customer Loyalty
One of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. xsperient goes one step further by applying its unique batteries of psychometric questions and images to better understand what drives customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
xsperient provides a wide range of tools to support your customer satisfaction program, from simple web-based surveys for tracking satisfaction to conducting more advanced needs-based research. xsperient also offers robust customer satisfaction segmentation using a proprietary methodology grounded in psychology.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research. Landscaping, or Insight Mining research, is potentially the least focused and most exploratory research in the marketing process and is usually carried out qualitatively.
That being said, we still have a responsibility to develop a result that is accurate and informative and which has practical use to our clients.
We do this by laying down a solid psychology-based appreciation of the market and by focusing our research on thematic elements which have applicability to potential sales and marketing tactics.
For marketing teams entering completely new areas, our customized workshops provide a flying start.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of xsperient and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Benefits
- More responsibility and energy from respondents
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Benefits
- Results yielding more powerful and directed messages
- Actionable language
- Language is more pure and meaningful
- Emotional insights are much deeper
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
Message Development and Testing
Just as with positioning, marketing teams have a choice in messaging between (1) developing internally and testing in the market through research and (2) or to using research techniques in which the respondents themselves help to build messaging. Either choice can be appropriate depending, on the circumstances.
For market-based message development, we offer a range of proprietary techniques, including Storyboarding and Envisioning, as well as conventional techniques such as projective exercises, forward and backwards translation, and laddering.
When it comes to message testing, we use techniques which conform closely to the way the brain works in forming long-term memories and attaching emotion to memories so that they are most relevant and easy to recall. Our understanding of modern neuroscience is deployed to ensure that message testing is relevant and meaningful and that it provides solid guidance.
Positioning
We offer a wide variety of positioning methodologies ranging from qualitative techniques in which respondents generate positioning elements to large-scale monadic quantitative positioning testing studies.
Like segmentation, positioning needs to be built on a solid appreciation of market needs, both rational and emotional. Positioning statements must speak to the fundamental needs of the market and include both rational and emotional selling points.
A key decision for a marketing team is whether to develop positioning internally and test it with the market or to let the market drive positioning through research. Either approach can be appropriate in different circumstances. We advise clients on the best use of research in either approach.
We psycho-profile all our respondents and ensure the emotional needs of the market are accommodated. The human brain processes information both intellectually and emotionally, and it is important that positioning and messaging satisfy both parts of the personality.
RapidInsight™
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with information.
RapidInsight is a quantitative survey tool designed with you in mind. We can program and complete short surveys in a matter of days. When time is of the essence, our team understands the need for a rapid response.
A major benefit is access to our HealthAcuity® panel, which is the most comprehensively profiled panel in the industry. Within a very short time, we can provide the data you asked for and overlay it with valuable insights into the psychology of the respondents. Not only will you know more about the respondents, but you will also have actionable data, instantly.
Contact us at 716-754-8744 or E-mail to rapidinsight@segmedica.com for more details and learn how you can achieve RapidInsight℠ now!
Segmentation
xsperient is a leader in large- and small-scale segmentation. We are innovators in the techniques used, but more importantly, we are reliable guides and coaches through the process.
Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.
Our proprietary tools includes a cutting-edge, Needs-Based segmentation consisting of:
- Proven batteries of psychometric questions and images.
- Customizable segmentation software.
- Multi-phasic questioning: a methodology for enabling us to manage large-choice models with relatively few questions and achieve sharper segmentation.
- Structural Equation Modeling (SEM) to enable us to combine qualitative and quantitative inputs as well segment non-homogeneous populations.
- Methodologies for segmenting professionals and consumers together to add additional insights, especially around compliance.
Our segmentations result in rich, personality-based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.
Whether you need to segment professionals, providers, payers, or consumers, xsperient is the logical choice.
Tracking
After launch, market tracking is most important to maintaining a window on the market and ensuring that perception is being built in the way the marketing team intends.
From small-scale pulse studies to full-scale regular tracking surveys, xsperient uses its psychometric profiling of respondents to add a whole new and actionable level to routine tracking. By understanding the base psychology of respondents, we can better analyze changes in behaviors and, if unfavorable, suggest ways to modify them.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field the largest tracking studies on time and cost effectively.
Product Development & Acquisition
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
xsperient can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. xsperient’s psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.
OnTheWall™
OnTheWall™ - New and Fresh Insights from Everyone™
Social insights really matter in a global and digital world. xsperient™ brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Healthy Living
Living with a Chronic Illness
Healthcare trends
Shopping
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Deeper Insights
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
Psychology-Based Research
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
Webinars
US Consumer Healthcare and Wellness Sentiment
New research by Segmedica uses our Patient Adherence and Health Engagement segmentation to investigate sentiment and behaviors in two areas of behavioral influence – macrotrends, such as climate change, and retail healthcare delivery.
Advanced Segmentation
Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure…
African American Health and Wellness
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
Turbocharging Your Focus Groups
They have been around since 1926. They were adopted by the US military. One helped bring Apollo 13 home. Even Marxists have used them. Focus groups – they have been a staple for as long as any of us can remember. But do we use them appropriately, and can they be turbocharged?
Using Social Psychology, Anthropology, and Language Studies in Global Positioning and Messaging Development
North American and European companies tend to employ Anglo-European-Centric thinking and language to develop positioning and then “test” it as widely as they can afford. Often this testing is constructed on the basis of selecting a preferred message. In this session, we argue for an approach which builds local positioning and messaging within a global concept which will optimally connect with each cultural market…
The Psychology of Wellness, Nutrition, and Sustainability Under COVID-19
How will ongoing COVID-19 concerns impact your business? Different psychological groups of consumers behave differently under COVID-19. Join us in this short webinar for a review of brand-new US research showing these differences as well as how you can use this information to sharpen marketing tactics…
All One Life – Consumer Nutrition, Health, and Personal Care Decisions Have One Set of Drivers
Health and wellness stretch across many industry verticals from pharma to alternative therapies, from nutrition to telepsychiatry, from massage studios to retail pharmacies. While we all think in terms of different industries with different characteristics and needs, consumers do not think like that at all. They think of their lives as a whole. They think of prescription drugs and surgeries as being on a continuum with healthy eating and taking supplements…
Advanced Concept Testing
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Understanding the impacts of personality and physiology on how professionals and consumers absorb, categorize, and retain messages is essential to interpreting research results…
Language, Culture, and Effective Communication
Can’t you understand plain English?!
Actually, many people cannot. For 28% of the US population, English is not a first language. Globally for 85% of people, English is not their first language.
The Neuroscience of Creating Lasting Messages
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
Memory…
Segmentation That Works: The Roadmap to a Successful Project
Market segmentation projects are costly and can be risky. In this webinar, we will review the reasons why segmentations can go wrong and alternative approaches to ensure success.
Changing Behaviors in Beauty and Personal Care Under COVID-19
In this webinar, we combine our seminal research into personality and beauty with our more recent research into changing behaviors in the pandemic to explain the features and outlook for the new COVID-19 world, which will be with us for quite a long time.
Use Behavioral Science to Stretch Your Qualitative Research
Go beyond conventional interrogational techniques and learn what to look for in an advanced qualitative design. Examples include:
- 1. Depersonalization
- 2. Observing the neural source of responses
- 3. Free language
- 4. Focus group dynamics
- 5. Role play with live stimuli
- 6. Advanced concept testing
- 7. Piggyback…
Segmentation To Go – Case Studies in Off-the-Shelf Segments
It’s hard to believe, but instant segmentation does work. Based on personality types, they provide a fundamental view of how consumers make purchase and use decisions in the consumer packaged goods and food and beverage markets.
Beauty and the Mask – The Psychology of Feeling Good Under COVID-19
We think it’s safe to say that the effects of COVID-19 on the beauty industry will be with us for quite a long time. Several beauty and personal care categories have been hit more than others and some of these changes are more than likely to stay with us in the long term.
As people of different personality types collide with the pandemic,…
Is Food Fuel, Medicine, or Entertainment?
The COVID-19 pandemic has reset consumer mindset and behaviors. In this webinar, we will share the results of very recent research which shows the significant impact of the pandemic on behaviors in health, wellness, and nutrition and recommends marketing strategies to optimally connect with different psychological market segments…
A Marketing Roadmap for COVID-19
The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.
They will include:
- 1. Permanent changes in consumer behaviors across almost all verticals and categories.
- 2. Record sovereign debt-to-GDP rations leading to stressed financial systems, higher…
Navigating COVID-19 – Consumer Journey and Impact
What are the opportunities for food and beverage, nutrition, VMS, wellness, pharmacy, and retail in the COVID-19?
xsperient has published a ConnexionPoints® syndicated Consumer Journey for COVID-19 alongside its current and future COVID-19 studies. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document…
COVID Behaviors are Driven by Personality
Your inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
…
Emotions, Attitudes, and Bad Science
This presentation challenges us to think about the way we do research today and with focus on market segmentation.
Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
Culturally Sensitive Marketing
Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key…
Methodologies for Doing More with Less in the COVID Era
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated significant savings…
A New Concept in Market Segmentation
Whether your challenge is retail differentiation, personalized health and wellness products and services, VMS and nutrition, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.
A new methodology…
Added Sugar Part Two – The Imminent Nutrition Crisis/Opportunity (All New Content)
Awareness that a single breakfast pastry or dessert alone can exceed the safe daily dose of added sucrose is increasing.
This webinar will cover:
•What is the current state of education and persuasion around added sugar?
•Can/should governments and potentially insurance companies, national health systems and…
Added Sugar – The Imminent Nutrition Crisis/Opportunity
The average American consumes four times the maximum amount of added sugar in foods and beverages recommended by the WHO and two and half times the daily recommended consumption from the FDA.
We predict an increasing consumer focus on added sugar and assume that the CDC and professional and disease associations will emerge as leaders in promoting…
Link Consumer Behaviors to Nutrition and Personal Care Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthy eating, nutrition and personal care and beauty. Simple and effective, it provides actionable results using a unique profiling tool.
Link Personal Care and Beauty to Consumer Behaviors Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in personal care and beauty. Simple and effective, it provides actionable results using a unique profiling tool.
Personality as Precursor for Digital Healthcare Engagement
This webinar will explore the continuously evolving landscape of digital healthcare, but more importantly, how and why consumers and patients use (or ignore) these tools expressly designed to connect them with providers and wellness initiatives. Personality typing provides a comprehensive approach to evaluating digital healthcare tools…
The Changing Face of the Beauty Industry
Shifts in perceptions of gender and self-expression held by Millennials and now being championed and expanded by Generation Z translate to a widening of markets for cosmetic and personal care companies; this includes men’s grooming products, gender-neutral cosmetics, and an overall emphasis on inclusion across identity markers.
As perceptions…
Beauty Worldview: How Personality Influences Behaviors in Health, Personal Care and Beauty
Personality, self-perception, and understanding one’s place in a larger cultural context are integral components of how consumers interact with and participate in the health, personal care and beauty markets.
Consumers want a deeper connection to the health and beauty products they use – they want to identify with not just a brand,…
Learn How Personality Drives Your Health and Wellness Decisions
If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.
We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.
How can you…
Personality and Healthy Choices - New Research
In this webinar we present new research findings. We have paired up two of our proprietary methodologies:
• PersonaSmart™, a personality-based segmentation model of consumers
• …
Enriched Online Communities
Social Media Analysis and Insight
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media…
Four Principals of Millennials’ Health and Wellness (FB)
In this webinar, you will learn about four key principles to help you build your health, wellness, and nutrition marketing initiatives so you can improve your success with Millennial customers.
SelfInspire®, Self-Moderating Research
This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
– Tremendous energy and commitment from respondents of all kinds
– Unlikely leaders emerge
– …
How to Develop a Lexicon
Language embraces both content and carefully chosen words.
In this webinar we review the science underlying the development of powerful language.
You’ll learn how to use market research that influences behavior and creates lasting memories.
New Approaches to Segmentation
How can you achieve a successful Market Segmentation?
Segmentation has many pitfalls and the key to overcoming them
is understanding the components.
What is an attitude? How does Latent Class Analysis work (in layman’s terms)?
Building from there, this webinar session…
Prediabetes
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Webinars
The Neuroscience of Creating Lasting Messages
Peter Simpson
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
Memory…
Segmentation That Works: The Roadmap to a Successful Project
Peter Simpson
Market segmentation projects are costly and can be risky. In this webinar, we will review the reasons why segmentations can go wrong and alternative approaches to ensure success.
Predicting Healthcare Behavior Under COVID-19
Peter Simpson
Join us for the results of a pilot study in which we asked respondents of different personality types what were the important drivers and barriers to returning to normal healthcare activities and have built a “soft model” for predicting behaviors as events occur. These models work for the US population as a whole and are different for…
Changing Behaviors in Beauty and Personal Care Under COVID-19
Peter Simpson
In this webinar, we combine our seminal research into personality and beauty with our more recent research into changing behaviors in the pandemic to explain the features and outlook for the new COVID-19 world, which will be with us for quite a long time.
Use Behavioral Science to Stretch Your Qualitative Research
Peter Simpson
Go beyond conventional interrogational techniques and learn what to look for in an advanced qualitative design. Examples include:
Depersonalization
Observing the neural source of responses
Free language
Focus group dynamics
Role play with live stimuli
Advanced concept testing
Piggyback…
Segmentation To Go – Case Studies in Off-the-Shelf Segments
Peter Simpson
It’s hard to believe, but instant segmentation does work. Based on personality types, they provide a fundamental view of how HCPs and patients make treatment decisions in the pharmaceuticals and devices markets.
Is Food Fuel, Medicine, or Entertainment?
Peter Simpson
Why do people eat what they eat and drink what they drink? Why are some people picky and other bingers? What about food fads? Should we follow or lead in food fashion? Does Goop have a future?
Navigating COVID-19 – Consumer Journey and Impact
Peter Simpson
What are the opportunities for food and beverage, nutrition, VMS, wellness, pharmacy, and retail in the COVID-19? xsperient has published a ConnexionPoints® syndicated Consumer Journey for COVID-19 alongside its current and future COVID-19 studies. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document…
COVID Behaviors are Driven by Personality
Peter Simpson
Your inbox is full of COVID studies, many of them free. Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis. Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis. …
Dynamics of Health Care Behavior Under COVID-19
Peter Simpson
Do you need to know how patients and members will behave in the next year based on changes in the COVID-19 situation? How and when will they access the healthcare system for non-COVID-19-related treatments? It would be pointless to ask them! The results would be entirely speculative. This type of decision is based on a range of factors which…
Emotions, Attitudes, and Bad Science
Peter Simpson
This presentation challenges us to think about the way we do research today and with focus on market segmentation. Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
A Marketing Roadmap for COVID-19
Peter Simpson
The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.
They will include:
Permanent changes in consumer healthcare behaviors.
Record sovereign debt-to-GDP rations leading to stressed financial systems, higher taxation, under-employment, and…
Culturally Sensitive Marketing
Peter Simpson
Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key…
Methodologies for Doing More with Less in the COVID Era
Peter Simpson
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results. For years, xsperient has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated significant savings…
A New Concept in Market Segmentation
Peter Simpson
Whether your challenge is retail differentiation, personalized health and wellness products and services, VMS and nutrition, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation. A new methodology…
Added Sugar Part Two – The Imminent Nutrition Crisis/Opportunity (All New Content)
Peter Simpson
Awareness that a single breakfast pastry or dessert alone can exceed the safe daily dose of added sucrose is increasing. This webinar will cover: •What is the current state of education and persuasion around added sugar? •Can/should governments and potentially insurance companies, national health systems and…
Added Sugar – The Imminent Nutrition Crisis/Opportunity
Peter Simpson
The average American consumes four times the maximum amount of added sugar in foods and beverages recommended by the WHO and two and half times the daily recommended consumption from the FDA. We predict an increasing consumer focus on added sugar and assume that the CDC and professional and disease associations will emerge as leaders in promoting…
Link Consumer Behaviors to Nutrition and Personal Care Using Personality
Peter Simpson
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthy eating, nutrition and personal care and beauty. Simple and effective, it provides actionable results using a unique profiling tool.
New Approaches to Segmentation
Peter Simpson
How can you achieve a successful Market Segmentation? Segmentation has many pitfalls and the key to overcoming them is understanding the components. What is an attitude? How does Latent Class Analysis work (in layman's terms)? Building from there, this webinar session…
Prediabetes
Peter Simpson
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry. 84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Publications & Media
What's New - Segmedica News & Innovation
While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.
The retail industry – specifically grocery, pharmacy and big box stores – is reacting to this opportunity with onsite clinics, dietitians, classes and other services.
We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.
What's New - xsperient News & Innovation
