Pharmaceuticals and Devices
Companies seeking the right strategies and tactics to develop and market their products.
Pharmaceuticals and Devices Overview
- Disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology
- Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices
Pharmaceuticals and Devices Overview
Segmedica has built its success through innovative techniques and consistent, high-quality market research for the Pharmaceutical and Medical Device industries. As a fully integrated healthcare market research company with a developed background serving a number of Fortune 100 companies, we are able to conduct quantitative and qualitative research at any scale. We combine measurable psychology and anthropology-based research with our knowledgeable staff to provide actionable and targeted results.
Our expertise includes:
- • Disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology
- • Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices.
Contact us today for more details on how we can help broaden your reach to your customers.
ConnexionPoints® PersonaSmart™ TripleSmart™ RxConnex™ JourneySmart™
Our Services
PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
- Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
- Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
- Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
- Language – which develops and wraps itself around world view
- Context – a major modifier of behaviors
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
Analytics
Along with our expert research design, Segmedica offers:
- Psycho-linguistic analysis – used for assessing dialogue, positioning statements, messaging, and other types of text. Segmedica can use this along with its proprietary PersonaSmart segmentation to understand linguistic differences among physician types. It can also be used to look at variations among consumer demographic groups and other consumer segments.
- Positioning and market-size analysis – Segmedica uses multi-dimensional techniques such as mapping to show where your brand is positioned in the market relative to its competitors and where it needs to be for optimal positioning.
- Conjoint Analysis – used for product/services development, customer acquisition/retention, and pricing studies.
- Segmentation – Segmedica is a leader in medical market segmentation. All segmentation is customized to meet the specific needs of the project. Professor Rangaswamy, Anchel Professor of Marketing from Penn State Smeal College of Business, is a member of Our Team allowing us to use advanced mathematical segmentation techniques that are at the forefront of the industry in addition to offering standard segmentation approaches, including a priori segmentation.
Our analytics expertise…
- Offers latent class segmentation, the most powerful statistical tool available, to segment your customers based on their needs.
- Uses multi-level phasic questioning allowing a large number of variables to be included efficiently and cost-effectively.
- Has advanced the practice of segmenting both physicians and patients together in a single project to better understand patient compliant behavior.
Segmedica helps you throughout the process from project conception to analysis and can help guide implementation through on-site workshops with the marketing and sales teams.
Anthropology-Based Research
HealthVoice®
HealthVoice® is a technique involving audio-capture of real conversations between a HCP (healthcare provider) and a patient. These conversations may take place in a doctor’s office, a clinic, a hospital, or anywhere these interactions occur on a regular basis. The Segmedica Difference is our follow-up to these encounters, using both qualitative and quantitative methods to capture additional information about the patients and HCPs. We then analyze the words, phrases, and interviews using psycho-linguistic techniques in addition to identifying keywords and language patterns. The end result is a deep understanding of what was said and why it was said. All physicians are drawn from our HealthAcuity® panels and are fully practographically and psychologically profiled.
Your deliverables include full digital recordings and transcripts of all the conversations. Our research is fully HIPAA compliant and 100% quality controlled to ensure the accuracy and effectiveness of the conversations. Our objective is high-gain conversations that will have an impact on your marketing objectives.
SocialInsight™
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica is known for its psychological approach to market research. Now we apply this expertise to social media posts. Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis. Our skills range from simple search and analysis to combining SocialInsight with other modalities for a rich set of insights into consumers as patients. Our process tracks patients’ experience to compile a full story on what patients think and feel not only as patients but as consumer/patients. We deliver a full report analyzing language and conversations using our exclusive HLA (HealthLinquisticAnalysis)™ process.
SelfInspire®
SelfInspire® is a qualitative research method in which a dyad or group operates without a human moderator. Employed where there is a need to delve deeply into the psychological reasons for certain behaviors, it offers considerable research benefits including:
• More responsibility and energy from respondents
• Unlikely leaders emerge
• Language is more pure and meaningful
• Emotional insights are much deeper
• Unexpected ideas arise
The sessions are managed entirely by the respondents, who usually move through a series of tasks by sequentially opening numbered envelopes. The encounter is observed by a professionally trained researcher who will ensure the interaction meets its research objectives. What makes this research so powerful is the combination of unaided discussion, a non-threatening environment, and Segmedica’s use of psychology to help us understand not only what they are saying, but why they are saying it and how it impacts your markets. SelfInspire® is unique to Segmedica, an innovator in healthcare market research.
Ethnography
Ethnography is a technique which is used to observe behaviors in a natural setting such as a patient’s home or place of work. Our ethnography team consists of a trained observer and a videographer who are deployed to spend a day with the respondent and capture the nuances of everyday life as well as focus on issues that are germane to the research project. While in the field, our ethnographer will also conduct impromptu interviews as events occur that stimulate discussion relevant to the marketing objectives of our client. The result is a very deep understanding of how a patient or other respondent thinks, feels, and acts outside of a controlled environment like focus group facilities or telephone interviews.
Customer Loyalty
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. Segmedica goes one step further by applying its unique batteries of psychometric questions and images to better understand what drives customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
Segmedica provides a wide range of tools to support your customer satisfaction program, from simple web-based surveys for tracking satisfaction to conducting more advanced needs-based research. Segmedica also offers robust customer satisfaction segmentation using a proprietary methodology grounded in psychology.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research. Landscaping, or Insight Mining research, is potentially the least focused and most exploratory research in the marketing process and is usually carried out qualitatively.
That being said, we still have a responsibility to develop a result that is accurate and informative and which has practical use to our clients.
We do this by laying down a solid psychology-based appreciation of the market and by focusing our research on thematic elements which have applicability to potential sales and marketing tactics.
For marketing teams entering completely new areas, our customized workshops provide a flying start.
Message Development and Testing
For market-based message development, we offer a range of proprietary techniques, including Storyboarding and Envisioning, as well as conventional techniques such as projective exercises, forward and backwards translation, and laddering.
When it comes to message testing, we use techniques which conform closely to the way the brain works in forming long-term memories and attaching emotion to memories so that they are most relevant and easy to recall. Our understanding of modern neuroscience is deployed to ensure that message testing is relevant and meaningful and that it provides solid guidance.
Positioning
Like segmentation, positioning needs to be built on a solid appreciation of market needs, both rational and emotional. Positioning statements must speak to the fundamental needs of the market and include both rational and emotional selling points.
A key decision for a marketing team is whether to develop positioning internally and test it with the market or to let the market drive positioning through research. Either approach can be appropriate in different circumstances. We advise clients on the best use of research in either approach.
We psycho-profile all our respondents and ensure the emotional needs of the market are accommodated. The human brain processes information both intellectually and emotionally, and it is important that positioning and messaging satisfy both parts of the personality.
RapidInsight™
RapidInsight is a quantitative survey tool designed with you in mind. We can program and complete short surveys in a matter of days. When time is of the essence, our team understands the need for a rapid response.
A major benefit is access to our HealthAcuity® panel, which is the most comprehensively profiled panel in the industry. Within a very short time, we can provide the data you asked for and overlay it with valuable insights into the psychology of the respondents. Not only will you know more about the respondents, but you will also have actionable data, instantly.
Contact us at 716-754-8744 or E-mail to rapidinsight@segmedica.com for more details and learn how you can achieve RapidInsight℠ now!
Segmentation
Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.
Our proprietary tools includes a cutting-edge, Needs-Based segmentation consisting of:
- Proven batteries of psychometric questions and images.
- Customizable segmentation software.
- Multi-phasic questioning: a methodology for enabling us to manage large-choice models with relatively few questions and achieve sharper segmentation.
- Structural Equation Modeling (SEM) to enable us to combine qualitative and quantitative inputs as well segment non-homogeneous populations.
- Methodologies for segmenting professionals and consumers together to add additional insights, especially around compliance.
Our segmentations result in rich, personality-based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.
Whether you need to segment professionals, providers, payers, or consumers, Segmedica is the logical choice.
Tracking
From small-scale pulse studies to full-scale regular tracking surveys, Segmedica uses its psychometric profiling of respondents to add a whole new and actionable level to routine tracking. By understanding the base psychology of respondents, we can better analyze changes in behaviors and, if unfavorable, suggest ways to modify them.
The Segmedica Difference: With its extensive panels and in-house recruitment center, Segmedica is equipped to field the largest tracking studies on time and cost effectively.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of Segmedica and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Benefits
- More responsibility and energy from respondents
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Benefits
- Results yielding more powerful and directed messages
- Actionable language
- Language is more pure and meaningful
- Emotional insights are much deeper
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
Product Development & Acquisition
Segmedica can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. Segmedica’s psychometric profiling can add another unique dimension by identifying who is likely to be early adopters.
The Segmedica Difference: With its extensive panels and in-house recruitment center, Segmedica is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost-effectively.
OnTheWall™
Social insights really matter in a global and digital world. Segmedica brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Healthy Living
Living with a Chronic Illness
Healthcare trends
Shopping
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Deeper Insights
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
Psychology-Based Research
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
Our Services
PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.
Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:
- Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
- Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
- Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
- Language – which develops and wraps itself around world view
- Context – a major modifier of behaviors
We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.
By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.
Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.
Analytics
xsperient offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology to answer your more pressing strategic and tactical questions.
Along with our expert research design, xsperient offers:
- Psycho-linguistic analysis – used for assessing dialogue, positioning statements, messaging, and other types of text. xsperient can use this along with its proprietary PracticeModality™ segmentation to understand linguistic differences among physician types. It can also be used to look at variations among consumer demographic groups and other consumer segments.
- Positioning and market-size analysis – xsperient uses multi-dimensional techniques such as mapping to show where your brand is positioned in the market relative to its competitors and where it needs to be for optimal positioning.
- Conjoint Analysis – used for product/services development, customer acquisition/retention, and pricing studies.
- Segmentation – xsperient is a leader in medical market segmentation. All segmentation is customized to meet the specific needs of the project. Professor Rangaswamy, Anchel Professor of Marketing from Penn State Smeal College of Business, is a member of Our Team allowing us to use advanced mathematical segmentation techniques that are at the forefront of the industry in addition to offering standard segmentation approaches, including a priori segmentation.
Our analytics expertise…
- Offers latent class segmentation, the most powerful statistical tool available, to segment your customers based on their need.
- Uses multi-level phasic questioning allowing a large number of variables to be included efficiently and cost effectively.
- Has advanced the practice of segmenting both physicians and patients together in a single project to better understand patient compliant behavior.
xsperient helps you throughout the process from project conception to analysis and can help guide implementation through on-site workshops with the marketing and sales teams.
Anthropology-Based Research
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by xsperient health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:
HealthVoice®
HealthVoice® is a technique involving audio-capture of real conversations between a HCP (healthcare provider) and a patient. These conversations may take place in a doctor’s office, a clinic, a hospital, or anywhere these interactions occur on a regular basis. The xsperient Difference is our follow-up to these encounters, using both qualitative and quantitative methods to capture additional information about the patients and HCPs. We then analyze the words, phrases, and interviews using psycho-linguistic techniques in addition to identifying keywords and language patterns. The end result is a deep understanding of what was said and why it was said. All physicians are drawn from our HealthAcuity® panels and are fully practographically and psychologically profiled.
Your deliverables include full digital recordings and transcripts of all the conversations. Our research is fully HIPAA compliant and 100% quality controlled to ensure accuracy and effectiveness of the conversations. Our objective is high-gain conversations that will have an impact on your marketing objectives.
SocialInsight™
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient is known for its psychological approach to market research. Now we apply this expertise to social media posts. Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis. Our skills range from simple search and analysis to combining SocialInsight with other modalities for a rich set of insights into consumers as patients. Our process tracks patients’ experience to compile a full story on what patients think and feel not only as patients but as consumer/patients. We deliver a full report analyzing language and conversations using our exclusive HLA (HealthLinquisticAnalysis)™ process.
SelfInspire®
SelfInspire® is a qualitative research method in which a dyad or group operates without a human moderator. Employed where there is a need to delve deeply into the psychological reasons for certain behaviors, it offers considerable research benefits including:
• More responsibility and energy from respondents
• Unlikely leaders emerge
• Language is more pure and meaningful
• Emotional insights are much deeper
• Unexpected ideas arise
The sessions are managed entirely by the respondents, who usually move through a series of tasks by sequentially opening numbered envelopes. The encounter is observed by a professionally trained researcher who will ensure the interaction meets its research objectives. What makes this research so powerful is the combination of unaided discussion, a non-threatening environment, and xsperient’s use of psychology to help us understand not only what they are saying, but why they are saying it and how it impacts your markets. SelfInspire® is unique to xsperient, an innovator in healthcare market research.
Ethnography
Ethnography is a technique which is used to observe behaviors in a natural setting such as a patient’s home or place of work. Our ethnography team consists of a trained observer and a videographer who are deployed to spend a day with the respondent and capture the nuances of everyday life as well as focus on issues that are germane to the research project. While in the field, our ethnographer will also conduct impromptu interviews as events occur that stimulate discussion relevant to the marketing objectives of our client. The result is a very deep understanding of how a patient or other respondent thinks, feels, and acts outside of a controlled environment like focus group facilities or telephone interviews.
Customer Loyalty
One of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Traditional satisfaction research focuses on how well the company performs across a range of areas including product performance, sales support, call center performance, etc. xsperient goes one step further by applying its unique batteries of psychometric questions and images to better understand what drives customer satisfaction and how to leverage this to create strong customer commitment and loyalty.
xsperient provides a wide range of tools to support your customer satisfaction program, from simple web-based surveys for tracking satisfaction to conducting more advanced needs-based research. xsperient also offers robust customer satisfaction segmentation using a proprietary methodology grounded in psychology.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research. Landscaping, or Insight Mining research, is potentially the least focused and most exploratory research in the marketing process and is usually carried out qualitatively.
That being said, we still have a responsibility to develop a result that is accurate and informative and which has practical use to our clients.
We do this by laying down a solid psychology-based appreciation of the market and by focusing our research on thematic elements which have applicability to potential sales and marketing tactics.
For marketing teams entering completely new areas, our customized workshops provide a flying start.
Message Development and Testing
Just as with positioning, marketing teams have a choice in messaging between (1) developing internally and testing in the market through research and (2) or to using research techniques in which the respondents themselves help to build messaging. Either choice can be appropriate depending, on the circumstances.
For market-based message development, we offer a range of proprietary techniques, including Storyboarding and Envisioning, as well as conventional techniques such as projective exercises, forward and backwards translation, and laddering.
When it comes to message testing, we use techniques which conform closely to the way the brain works in forming long-term memories and attaching emotion to memories so that they are most relevant and easy to recall. Our understanding of modern neuroscience is deployed to ensure that message testing is relevant and meaningful and that it provides solid guidance.
Positioning
We offer a wide variety of positioning methodologies ranging from qualitative techniques in which respondents generate positioning elements to large-scale monadic quantitative positioning testing studies.
Like segmentation, positioning needs to be built on a solid appreciation of market needs, both rational and emotional. Positioning statements must speak to the fundamental needs of the market and include both rational and emotional selling points.
A key decision for a marketing team is whether to develop positioning internally and test it with the market or to let the market drive positioning through research. Either approach can be appropriate in different circumstances. We advise clients on the best use of research in either approach.
We psycho-profile all our respondents and ensure the emotional needs of the market are accommodated. The human brain processes information both intellectually and emotionally, and it is important that positioning and messaging satisfy both parts of the personality.
PracticeModality™
PracticeModality™ is a segmentation devised by xsperient for use in custom projects or as a stand-alone marketing tool to quickly identify physicians and other healthcare providers and be able to tailor messages and sales pitches virtually on the fly.
The core is that HCPs may be divided into three types, based on personality:
Patient Care Science Business Types
In our segmentation scheme, thousands were analyzed and sub-segmented mainly by specialty for ease of utility in the market. Each psycho-profile is retained in our HealthAcuity® panel and is analyzed in conjunction with the data collected during interviews or surveys. As a stand-alone marketing tool, PracticeModality may be incorporated into other segmentations as well as used on its own in the field to deliver targeted messages.
RapidInsight™
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with information.
RapidInsight is a quantitative survey tool designed with you in mind. We can program and complete short surveys in a matter of days. When time is of the essence, our team understands the need for a rapid response.
A major benefit is access to our HealthAcuity® panel, which is the most comprehensively profiled panel in the industry. Within a very short time, we can provide the data you asked for and overlay it with valuable insights into the psychology of the respondents. Not only will you know more about the respondents, but you will also have actionable data, instantly.
Contact us at 716-754-8744 or E-mail to rapidinsight@segmedica.com for more details and learn how you can achieve RapidInsight℠ now!
Segmentation
xsperient is a leader in large- and small-scale segmentation. We are innovators in the techniques used, but more importantly, we are reliable guides and coaches through the process.
Segmentation needs to be founded on a solid marketing process; we ask the penetrating questions up front to ensure that your project goes well and produces an actionable result.
Our proprietary tools includes a cutting-edge, Needs-Based segmentation consisting of:
- Proven batteries of psychometric questions and images.
- Customizable segmentation software.
- Multi-phasic questioning: a methodology for enabling us to manage large-choice models with relatively few questions and achieve sharper segmentation.
- Structural Equation Modeling (SEM) to enable us to combine qualitative and quantitative inputs as well segment non-homogeneous populations.
- Methodologies for segmenting professionals and consumers together to add additional insights, especially around compliance.
Our segmentations result in rich, personality-based segment descriptions which bring the segments alive in a very real way and provide guidance for optimal positioning and communication.
Whether you need to segment professionals, providers, payers, or consumers, xsperient is the logical choice.
Tracking
After launch, market tracking is most important to maintaining a window on the market and ensuring that perception is being built in the way the marketing team intends.
From small-scale pulse studies to full-scale regular tracking surveys, xsperient uses its psychometric profiling of respondents to add a whole new and actionable level to routine tracking. By understanding the base psychology of respondents, we can better analyze changes in behaviors and, if unfavorable, suggest ways to modify them.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field the largest tracking studies on time and cost effectively.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:
SelfInspire® – Self-moderated research.
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of xsperient and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Benefits
- More responsibility and energy from respondents
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic analysis and Language Interpretation.
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Benefits
- Results yielding more powerful and directed messages
- Actionable language
- Language is more pure and meaningful
- Emotional insights are much deeper
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
Product Development & Acquisition
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
xsperient can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing. For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. xsperient’s psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.
The xsperient Difference: With its extensive panels and in-house recruitment center, xsperient is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.
OnTheWall™
OnTheWall™ - New and Fresh Insights from Everyone™
Social insights really matter in a global and digital world. xsperient™ brings to you a forum unlike any other. OnTheWall™ (OTW) is a social platform that is comprised of four elements.
Consumers from all walks of life, actively engaged in multiple forums:
Healthy Living
Living with a Chronic Illness
Healthcare trends
Shopping
What makes OTW different from ‘communities’?
Features of OTW include:
Quick access for RapidInsights™
Short surveys for fast results
Flexible and customizable
Managed by MR professionals
Easy to add other research components
Benefits of OTW:
Deeper Insights
Faster execution when time is short
Real-time results by observation
Customized groups for pin-point marketing
Quick surveys for quick answers
Flexibility allows customized research to profile exactly your targets
See how OTW works. Request access to a community now by contacting us.
Psychology-Based Research
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.
Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.
Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.
Webinars
US Consumer Healthcare and Wellness Sentiment
New research by Segmedica uses our Patient Adherence and Health Engagement segmentation to investigate sentiment and behaviors in two areas of behavioral influence – macrotrends, such as climate change, and retail healthcare delivery.
Advanced Segmentation
Market segmentation is a staple project for all businesses and Segmedica is very expert in the art. As well as the classical attitudinal/behavioral segmentations, we offer advanced techniques proven to add insight and actionability without adding cost or time while eliminating risk of failure…
Macrotrends in the Healthcare Multiverse
Healthcare in the US and around the world is going into an accelerated change mode. Some of these changes will profoundly impact the way we think about healthcare marketing and market research.
This webinar covers a number of areas, including changing sites of care, the impact of COVID-19, telehealth, and interoperable data…
Understanding New Medical Device Adoption Through Personality – A Case Study
Using PersonaSmart™, our proprietary personality-based Healthcare Provider personas, we can identify early adopters and understand how to bring along the later adopters for a new device.
This short webinar centers around a real case study of an in-line product, and will demonstrate how to use behavioral science to improve launch prospects…
Let’s Think Differently About Segmentation
Not long ago we were talking to a healthcare client market researcher about a possible segmentation. We were wondering, what kind of segmentation did they want? “Just the usual slicing and dicing” was the reply.
Even for a classical attitudinal segmentation, there is perhaps a bit more to it than that, but we got the general idea…
Advanced Segmentation for Healthcare
Segmentation can be enormously helpful in marketing, selling, marketing communications, clinical trials, call centers, and in any organization that has a healthcare touch point with consumers and patients.
In this webinar we review some common pitfalls to avoid and some advanced tools for saving very significant amounts of time and money while developing a more meaningful and actionable segmentation…
African American Health and Wellness
If you are concerned about the health and wellness of the African American community and how to encourage engagement with healthcare and with wellness behaviors, this short webinar is for you. Making up 14% of the US population, this is one of the least healthy groups and the most in need of help. In this webinar, we will cover…
Personality, Culture, and Adherence Worldwide
A few percentage points on adherence and persistence will do wonders for a product’s financial health and create better outcomes and lower healthcare costs. A win all around. Yet, improvement is illusive and investment in adherence programs can feel like a waste…
Giving Structure to Your Patient Journey
Different types of people have different routes through the patient journey and pause and finish in different places. While some of these differences are clinical or contextual, many are due to differences in personality and decision-making processes.
To avoid a vague and overgeneralized result, it is necessary to build the journey around a framework, and there are many to choose from. Personality is one, and various decision models provide a wide range of others.
When Will US Consumers Return to Normal Healthcare Activities?
Although COVID-19 procedures and safeguards are in place, will patients come in for their checkups, their elective surgeries, or treatments? The answer is some will, but many won’t – so how will each person decide and how can they be influenced?
The Psychology of Adherence and Persistence
Adherence is the last frontier for pharma, devices, diagnostics, and other manufacturers. Despite a general understanding that people often do not follow the rationally best course of action, we have mostly deployed rational argument rather than psychology to improve adherence. In many cases, adherence is a teachable skill…
Advanced Concept Testing
Receiving and absorbing a message or concept is a process of learning. The mission of a message is to be understood and committed to long-term memory so it is recalled when purchase or usage decisions are being made and influences choices.
Understanding the impacts of personality and physiology on how professionals and consumers absorb, categorize, and retain messages is essential to interpreting research results…
Language, Culture, and Effective Communication
Can’t you understand plain English?!
Actually, many people cannot. For 28% of the US population, English is not a first language. Globally for 85% of people, English is not their first language.
Personality as Precursor for Digital Healthcare Engagement
This webinar will explore the continuously evolving landscape of digital healthcare, but more importantly, how and why consumers and patients use (or ignore) these tools expressly designed to connect them with providers and wellness initiatives. Personality typing provides a comprehensive approach to evaluating digital healthcare tools…
The Neuroscience of Creating Lasting Messages
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
Memory…
Segmentation That Works: The Roadmap to a Successful Project
Market segmentation projects are costly and can be risky. In this webinar, we will review the reasons why segmentations can go wrong and alternative approaches to ensure success.
RxConnex™ – Providing Pharmacy Data for Known Patients
Add insights and reliable Rx data to your projects.
Introducing RxConnex, an exclusive deep dive into Rx adherence and persistence using records from known patients’ pharmacy data.
Some examples of how it can be used:
- Adherence and/or compliance studies when patient level data is critical to understanding…
Use Behavioral Science to Stretch Your Qualitative Research
Go beyond conventional interrogational techniques and learn what to look for in an advanced qualitative design. Examples include:
- 1. Depersonalization
- 2. Observing the neural source of responses
- 3. Free language
- 4. Focus group dynamics
- 5. Role play with live stimuli
- 6. Advanced concept testing
- 7. Piggyback…
Segmentation To Go – Case Studies in Off-the-Shelf Segments
It’s hard to believe, but instant segmentation does work. Based on personality types, they provide a fundamental view of how consumers make purchase and use decisions in the consumer packaged goods and food and beverage markets.
JourneySmart™ – Enhance Your Patient Journeys
Not all patient journeys are the same. Different types of people make different decisions and show different behaviors. People behave according to their personality, not their condition or circumstances.
You need a patient journey that lets you see the world through their eyes and experience their life as if it was your own. Our JourneySmart™…
Telehealth Beyond COVID-19
The pandemic has introduced more people to telehealth. There are predictions that this will alter the face of healthcare delivery, and to an extent, it will. However, about two-thirds of the population, of certain personality types, are deeply committed to in-person connections with HCPs in normal times. After society is adjusted to COVID-19, what…
The Psychology of Patient Engagement
Following decades of research into the psychology of adherence and engagement, Segmedica has published a comprehensive eHandbook on patient engagement accompanied with training and consulting services. We help you understand the true drivers of non-adherence, how to identify patient types that will respond to adherence programs, and how different…
Retail Healthcare Delivery
Growth of retail healthcare delivery in the US is undergoing a rapid transformation to a completely new model with profound implications for primary healthcare delivery.
Dynamics of Healthcare Behavior Under COVID-19
Do you need to know how patients will behave in the next year based on changes in the COVID-19 situation? How and when will they access the healthcare system for non-COVID-19-related treatments?
It would be pointless to ask them! The results would be entirely speculative. This type of decision is based on a range of factors which change from…
Special Market Research Techniques for Rare Diseases
The defining circumstance of rare and orphan diseases is the ultra-small sample, not just of patients but of HCPs.
Segmedica has developed recruiting, research, and analysis techniques to overcome this challenge:
- Study design and recruitment. Empathy, understanding and engagement. An approach offering…
Leveraging Specialty Pharmacies
Does your company exploit the real value of Specialty Pharmacies? They are front-line organizations, often in frequent touch with patients and caregivers, and potentially wield considerable influence over adherence and persistence. They address a tiny proportion of all drug patients but most of the high-value patients to pharma.
In 2019, 36%…
Let’s Think Differently About Segmentation
Not long ago we were talking to a healthcare client market researcher about a possible segmentation. We were wondering, what kind of segmentation they wanted? “Just the usual slicing and dicing” was the reply.
Even for a classical attitudinal segmentation, there is perhaps a bit more to it than that, but we got the general idea.…
Adherence to Drug Regimens – Measuring and Moving the Needle
Moving the adherence needle is not easy and you will not make all patients’ adherent, however, the application of sound principles will make a tangible difference, boosting bottom lines and improving outcomes, making your products more valuable to your provider and payer clients.
In this webinar, we examine the concepts of self-efficacy…
Navigating COVID-19 – Patient Journey
Segmedica has published a ConnexionPoints® syndicated Patient Journey for COVID-19 alongside its current and future COVID-19 studies.
This study is of value to all manufacturers working on COVID-19 vaccines and pharmacological solutions or are impacted by COVID-19 patients’ journey through the healthcare system. Built from up to…
Return to Medical Facilities
As a result of COVID-19, consumers have cancelled and postponed all types of medical activities. Elective procedures, regular checkups, dental appointments, and all other types of discretionary activity have been greatly affected. The impact on revenues for medical practices and their suppliers has been severe.
We have just closed a large-scale…
Powerful New Pharmacy Data Tool
RxConnex™ – Providing Pharmacy Data for Known Patients
Add insights and reliable Rx data to your projects.
Some examples of how it can be used:
- Adherence and/or compliance studies when patient level data is critical to understanding patient behavior
- Show patterns in compliance and adherence over a period…
COVID Behaviors are Driven by Personality Webinar
Your inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
…
Emotions, Attitudes, and Bad Science
This presentation challenges us to think about the way we do research today and with focus on market segmentation.
Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
Designing Research Around Personality and Culture
A glimpse into our advanced market research development program where we constantly innovate for the design and interpretation of all types of project. In this free webinar we will cover:
- How personality and culture drives healthcare decisions and behaviors
- Why adapting data gathering and analysis according to cultural norms…
Methodologies for Doing More with Less in the COVID Era
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient | Segmedica has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated…
Unlock Respondent Creativity
These groups have unique characteristics:
- No questions – only tasks
- No moderator – the respondents self-manage
- Much more energy and commitment from respondents
Clients love this approach. It’s fascinating to watch and delivers every time.
Join Peter Simpson,…
Even Better Patient Journeys
This webinar details how syndicated patient journeys can provide in-depth insights into patient experience and provide superior results at a greatly reduced cost.
ConnexionPoints® customizable syndicated patient journeys use our PersonaSmart™ patient types to add richness and nuance to the result.
Personality and Companion Animal Care
In this webinar, we will review the contention that there are Dog People and Cat People, and propose a more fundamental personality-driven model. The keys to those behaviors are personality, worldview, and the connected reasons why people have pets.
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a fresh…
Leverage Personality to Influence HCP and Patient Behavior
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for an overview of the underlying principles and primary research results of this suite of powerful marketing tools.
Link Patient and Professional Behaviors Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthcare. Simple and effective, it provides actionable results using a unique profiling tool.
Understanding and Influencing Healthcare Behaviors in Consumers
It was very well-received, being declared the best in the Conference by a Research Director from a major pharma company.
Do You Have an Integrated Strategy for Patient Research?
An integrated strategy is a holistic understanding of patient markets resulting in deeper and more actionable insights, not just a set of projects and methodologies.
You also get lower cost and greater speed with this plan. A cohesive integrated strategy often includes an Online Community at the heart of the research, where respondents are…
Developing and Updating the Right Patient Journey for Your Needs
This webinar will help you learn how to specify and obtain a Patient Journey that meets your exact needs and is most cost effective.
Healthcare Professional/Patient Interactions
Learn More About the Benefits of HCP/Patient Interactions
xsperient’s webinar on HCP/Patient interactions offers insight on how capturing and analyzing these interactions can greatly benefit your research including:
- Details beyond the “normal” interviews: When coupled with audio recordings…
Enriched Online Communities
Using online communities to add depth to your market research and exceed expectations.
Ethnography in the Healthcare Market
“Ethnography” has become very popular in pharmaceutical research in the past five years. But do we all really understand its scope and uses? We suggest that ethnography should be seen as:
A range of observational techniques which, combined with market research techniques, can deliver additional insights and serve as a way of gaining…
Patient-Physician Dialogue
In this webinar we will think through how and when to use dialogue research in the changing market.
Self Moderating Research
Learn More About the Benefits of Self Moderating Research
While many companies are still relying on traditional IDI’s and focus groups, xsperient is leading the way in utilizing self moderating research. In this webinar we describe a new innovative research technique developed by xsperient – SelfInspire® – and the benefits it…
Social Media Analysis and Insight
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media…
SelfInspire®, Self-Moderating Research
This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
– Tremendous energy and commitment from respondents of all kinds
– Unlikely leaders emerge
– …
How to Develop a Lexicon
Language embraces both content and carefully chosen words.
In this webinar we review the science underlying the development of powerful language.
You’ll learn how to use market research that influences behavior and creates lasting memories.
Prediabetes
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Language, Culture, and Effective Communication
Publications & Media
What's New - Segmedica News & Innovation
Segmedica announced today the completion of a fourth syndicated COVID-19 study. This study is of value to all manufacturers working on COVID-19 vaccines and pharmacological solutions or are impacted by COVID-19 patients’ journey through the healthcare system. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document with video clips the detailed experience.
Segmedica launches a new self-study course on Adherence and Persistence. This course includes a five-module program summarizing the learnings from the ConnexionPoints Complete Adherence and Persistence eHandbook.
Segmedica announced today the completion of its ConnexionPoints Adherence and Persistence eHandbook.
Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health
Segmedica announces the launch of TripleSmart™, a whole new way of looking at market segmentation embracing three distinct methodologies in one study.
Segmedica announces the launch of RxConnex, a powerful new pharmacy data tool.
Segmedica announced today the completion of a syndicated COVID-19 study. Changing Behaviors in the Face of a Global Health Crisis applies xsperient | Segmedica’s ground breaking PersonaSmart™ personality based tools to understand consumers’ response to COVID-19.
If you need to touch patients or HCPs in the USA in a hurry RapidInsight can deliver. Our very high-speed micro studies are executed in ten business days or less.
Segmedica is skilled at recruiting patients with rare or orphan diseases. They seldom interact with other people with their condition. Our OnTheWall™ online community platform is the ideal place to bring them together and conduct insightful research with them.
