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The Psychology of Adherence and Persistence

Adherence is the last frontier for pharma, devices, diagnostics, and other manufacturers. Despite a general understanding that people often do not follow the rationally best course of action, we have mostly deployed rational argument rather than psychology to improve adherence. In many cases, adherence is a teachable skill.
Join this short webinar for an overview of the psychology of adherence and proven methods of improving it.
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