Self Moderating Research
Segmedica will be hosting a webinar to unveil their latest innovation-SelfInspire a self moderating research technique.
Learn More About the Benefits of Self Moderating Research
While many companies are still relying on traditional IDI’s and focus groups, Segmedica is leading the way in utilizing self moderating research. In this webinar we describe a new innovative research technique developed by xsperient – SelfInspire® – and the benefits it has on market research including:
- More respondent responsibility and energy
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Peter Simpson, Segmedica Principal, will be hosting this webinar.
