In this webinar, we will bring out extensive results from our ongoing research into consumer healthcare behavior (including under COVID-19) and our socio-political crystal ball, and predict what your customers will be needing from you in how you can succeed with them in 2022 and beyond.
It is time to recognize that COVID-19 is not going to go away. A vaccine is not a magic bullet. From the time a polio vaccine was introduced, it took 24 years to eradicate polio in the US. The emotional scars, economic damage, clinical consequences, and fearfulness will be with us for a long time to come. Consumer behaviors are changing rapidly as they seek protection and self-care in the face of a resurgent virus.