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Positioning in the Healthcare Market

As part of our continuing Webinar program, Segmedica presents positioning in the healthcare market and how it can benefit your research!
Strong Positioning is the key to market success. In this webinar we review the principals of positioning and relate them to the overall marketing process and market research strategies for uncovering the optimum positioning and messaging platform.
Topics covered will include:
  • The difference between internally and externally generated positioning
  • Needs based positioning
  • The importance of emotional needs and how to determine them
  • Psychology and Positioning
  • Positioning case study
This webinar is presented by Peter Simpson, one of the Principals of Segmedica.
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