Not all customer experiences are the same. Different types of people make different decisions and show different behaviors. People behave according to their personality, which is the most fundamental driver of healthcare behavior.
You need customer experience research that explains their behavioral drivers and how to influence them. Our JourneySmart™ toolbox embodies Segmedica’s twenty-year experience in customer experience research with cutting edge tools and the widest range of data gathering and analysis methodologies in the industry.