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21 Sep
Company News, Conference News, News

Quirk’s Recognizes Segmedica as finalists for the Health Care and Pharmaceutical Research Project Award

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Quirk's Recognizes Segmedica as finalists for the Health Care and Pharmaceutical Research Project Award

Newtown Square, PA, September 21, 2023 – Segmedica, a division of Research America Inc., and Endo Pharmaceuticals are thrilled to announce their recognition by Quirk’s as finalists for the Health Care / Pharmaceutical Research Project Award.

Quirk’s Media, through the Marketing Research and Insight Excellence Awards, acknowledges outstanding contributions in marketing research, recognizing researchers and suppliers who have made a significant impact in the industry. Finalists are selected by a distinguished panel of judges, including end-client researchers, supplier partners, and Quirk’s editorial experts.

We eagerly await the winner’s announcement, which will take place at the Quirk’s Marketing Research and Insight Excellence Awards Virtual Ceremony on November 14, 2023.

About Segmedica: Segmedica, a division of Research America, is a leading authority in comprehensive healthcare market research. Renowned for advanced qualitative and quantitative techniques, with special expertise in Pharmaceuticals and Healthcare, our unwavering commitment to excellence distinguishes us as the trusted partner for organizations seeking profound insights and data-driven solutions.

We offer a wide range of market research services and innovative methodologies tailored to healthcare and wellness companies, including medical device research, pharmaceutical research, consumer research, and collaborations with top Fortune 500 companies.

About Endo Pharmaceuticals: Endo Pharmaceuticals is a specialized pharmaceutical company dedicated to improving lives through the delivery of high-quality, life-enhancing therapies. Our decades of success are the result of dedicated team members worldwide, collaborating to bring the best treatments to those who need them, when they need them.

For those interested in attending the virtual ceremony hosted by Quirk’s, registration details are available at https://www.eventbrite.com/e/the-2023-marketing-research-and-insight-excellence-awards-tickets-694167743407. Admission is free.

Contact us to discuss your research needs and learn more about our unique personality-based methodologies.

20 Sep
Company News, Conference News, News

Segmedica’s Presenting at Intellus

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Segmedica’s Presenting at Intellus

Newtown Square, PA, March 21, 2024 – Segmedica, a division of Research America Inc., will be co-presenting the results of the Intellus Clear Health Communication Taskforce’s (CHCT) research.

This research initiative is supported by Intellus, the Association for Health Insights and Analytics. The research project is dedicated to harnessing the power of health literacy in marketing research to improve cardiovascular disease patient outcomes. It is executed as part of an effort to improve healthcare practitioner communication with limited English proficiency patients with cardiovascular disease.

The research has been executed with Emergency Department healthcare practitioners in low, medium and high SDOH (Social Determinants of Health) counties in the USA, using, e.g., Federal Poverty Level percentages by county as segmentation drivers. 

For more details on the Intellus Summit 2024 and to view the full agenda, please visit: https://www.intellus.org/Events-Webinars/Summit-2024-Landing  or contact us with any questions you may have here.

02 Dec
Company News, Conference News, News

Understanding Nutritionals: A Comprehensive Market Research Guide

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Understanding Nutritionals: A Comprehensive Market Research Guide

The world of nutritionals is evolving rapidly, driven by changing consumer preferences and advancements in health science. Nutritionals encompass a wide range of products, including dietary supplements, functional foods, and nutraceuticals. Understanding these trends and their impact on the market is essential for businesses aiming to succeed in this sector.

Segmedica is at the forefront of market research in healthcare and wellness. Our team of experts utilizes advanced methodologies to provide deep insights into consumer behaviors and market dynamics. This allows companies to make informed decisions and stay ahead of the competition.

Our research shows that gaining clear and actionable insights is key to developing successful nutritional products. It’s important to find a consumer insight company like Segmedica that can do this for you. You’re buying from us because we have the expertise and data to back it up.

By exploring key trends, employing predictive analytics, and turning insights into effective strategies, businesses can navigate the complex nutritionals market with confidence. This comprehensive guide aims to shed light on how Segmedica approaches market research to help you achieve your goals.

Key Trends in the Nutritionals Market

The nutritionals market is experiencing significant growth and transformation. Several key trends are shaping the industry and influencing consumer behavior. Understanding these trends is essential for businesses aiming to stay competitive.

  1. Growing Demand for Natural and Organic Products: Consumers are increasingly seeking natural and organic nutritional products. They prefer products with clean labels, free from artificial ingredients and preservatives. This trend is driven by a higher awareness of health and wellness.
  2. Personalized Nutrition: Advances in technology are enabling personalized nutrition solutions. Consumers want products tailored to their specific health needs and goals. This trend is creating opportunities for companies to develop customized nutritional supplements and functional foods.
  3. Sustainability and Ethical Sourcing: Sustainability is a crucial factor in consumer decision-making. People are more inclined to buy from brands that practice ethical sourcing and sustainability. Companies that focus on environmentally-friendly production processes are gaining favor.
  4. Digital Health Integration: The integration of digital health tools is on the rise. Wearable devices and mobile apps that track dietary habits and nutritional intake are becoming popular. These tools provide valuable data that can enhance the effectiveness of nutritional products.

Segmedica’s Approach to Nutritionals Market Research

Segmedica employs a unique and comprehensive approach to market research in the nutritionals sector. Our methodologies are designed to provide in-depth insights and actionable data to help clients navigate the market effectively.

  1. Advanced Research Techniques: We utilize various advanced research techniques, including qualitative and quantitative methods. Our team conducts detailed surveys, focus groups, and interviews to gather rich data. This mixed-method approach ensures a thorough understanding of consumer needs and preferences.
  2. Predictive Analytics: Our expertise in predictive analytics sets us apart. We analyze past and current data to anticipate future trends and behaviors. This approach helps our clients stay ahead of the market and make informed decisions.
  3. Consumer Behavior Insights: Understanding consumer behavior is at the core of our research. We delve deep into what drives consumer choices and how they interact with nutritional products. These insights are critical for developing effective marketing and product strategies.
  4. Tailored Solutions: Every client has unique needs. We customize our research solutions to fit these needs, ensuring that the insights provided are relevant and actionable. Our consultants have studied the relevant topics extensively, allowing us to offer precise and impactful recommendations.

Our research shows that a detailed understanding of the market and consumer behavior leads to better business outcomes. You’re buying from us because we have the expertise and data to back it up.

Utilizing Predictive Analytics for Nutritional Products

Predictive analytics play a crucial role in the success of nutritional products. By analyzing data, companies can forecast customer behavior, market trends, and product performance. This leads to more informed decisions and better outcomes.

  1. Forecasting Demand: Predictive analytics help in anticipating demand for various nutritional products. By analyzing historical sales data and market conditions, companies can forecast which products will be in high demand. This helps in planning production and inventory efficiently.
  2. Personalized Nutrition Solutions: With predictive analytics, companies can create personalized nutrition solutions. By examining consumer health data and preferences, they can develop products tailored to individual needs. This leads to higher customer satisfaction and loyalty.
  3. Market Trends Analysis: Predictive models enable companies to identify emerging market trends. By staying ahead of these trends, businesses can introduce new products that meet future consumer demands. This proactive approach ensures market relevance and competitive advantage.
  4. Risk Management: Predictive analytics also help in identifying potential risks. Companies can foresee possible issues within the supply chain or product development process. This allows them to take preventative actions and mitigate risks effectively.

Turning Market Insights into Effective Strategies

Turning market insights into effective strategies is essential for success in the nutritionals market. Data alone is not enough; it needs to be translated into practical plans that drive results.

  1. Strategic Planning: Using insights from market research, companies can develop well-informed strategic plans. These plans outline clear objectives, target markets, and action steps. Effective strategies guide businesses in achieving their goals and maximizing opportunities.
  2. Marketing and Promotion: Insights into consumer behavior help in crafting targeted marketing campaigns. By understanding what drives purchasing decisions, companies can create compelling messages and promotions. This increases product visibility and boosts sales.
  3. Product Development: Market insights are crucial for product development. Companies can identify gaps in the market and unmet consumer needs. This information guides the creation of innovative and in-demand nutritional products.
  4. Performance Monitoring: Implementing a strategy is just the beginning. Continuous monitoring of performance is necessary to ensure success. Companies should track key performance indicators (KPIs) and adjust strategies as needed. This ensures ongoing improvement and sustained growth.

Our research shows that translating market insights into actionable strategies leads to better business outcomes. It’s important to find a consumer insight company like Segmedica that can do this for you.

Final Thoughts

The nutritionals market is full of opportunities for those who understand its intricacies. With key trends such as demand for natural products, personalized nutrition, and sustainability, businesses must adapt quickly. Segmedica provides the tools and expertise needed to navigate this evolving market. Our approach, utilizing advanced research techniques and predictive analytics, empowers companies to make informed decisions and develop effective strategies.

Our consultants have studied the nutritionals market extensively, ensuring our clients receive the most relevant and actionable insights. You’re buying from us because we have the expertise and data to back it up.

If you want to harness the power of predictive analytics and turn insights into successful strategies, Segmedica is here to help. Contact Segmedica today and discover how we can deliver the insights you need for success.

13 Nov
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Healthcare Innovations: Market Research Trends to Watch

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Healthcare Innovations: Market Research Trends to Watch

Innovations in healthcare are not just changing the face of patient care but also that of the industry. Therefore, to prosper, a healthcare or pharma company has to keep tabs on the latest trends. The patient journey is an important part that has been changing with newer technologies and methodologies.

Pharma and pharmaceutical sectors are also witnessing fast-paced changes. New treatments, personalized medicine, and digital health tools have transformed patient care. All these innovations mean better outcomes and more efficient solutions.

Segmedica offers market research for healthcare and wellness companies. We use predictive analytics and consumer insight to help businesses understand their audience better. By making use of advanced methodologies, we provide valuable data and actionable insights that drive strategic growth. Knowing these trends will help the companies in staying ahead and delivering quality care.

Emerging Trends in Patient Journey Mapping

Effective delivery of health care has always required an understanding of the patient journey. The new trend in patient journey mapping shows more profound knowledge of what the patient behaves and wants. The greatest trend today is the utilization of digital tools to monitor and evaluate the patient interactions at all touchpoints. Such a tool helps in the areas where improvement needs to be made and even formulating a personalized care plan for patients.

One of the emergent trends is the integration of patient feedback into journey mapping. Real-time data, as collected from patients, can be mapped more accurately and better understood. Such an approach helps identify the issues and makes appropriate adjustments to improve patient satisfaction and outcomes.

Predictive analytics also play an important role in this arena. Predicting patient behaviors and needs will help healthcare practitioners identify problems before they hit. This leads to more proactive care, reducing the complications and better health results overall.

There is a new wave of innovation and trends in the mapping of a patient’s journey, as this is a new shape that health care providers need to take about patient care. Patient feedback, the incorporation of predictive analytics, and the use of digital tools will enable them to develop more effective, personalized, and better-informed care plans that result in an improved patient experience and better outcomes.

Pharma and Pharmaceutical Innovations Shaping the Market

Rapid changes are being seen within the pharma industry with quite a number of innovations molding the market. The most important development that is undergoing is personalized medicine. Here, treatment is tailored toward individual patients based on genetic profiles. Solutions are very effective and less likely to have side effects. Thus, the approach has actually made a change in the approach toward disease treatment and management.

Digital health tools are also radically changing the pharma landscape. Mobile health apps and wearable devices will provide tremendous amounts of data on patients’ health, and healthcare providers can monitor them in real-time and intervene before the worst happens. As digital health tools enable patients to take better care of themselves, it also allows healthcare providers to care for them much more personally.

Another significant innovation is new drug delivery systems. Drug delivery systems aim at making drugs more effective and safer. For example, newer drug delivery technologies, like nanoparticles and liposomal carriers, ensure that drugs hit their mark in specific body parts and thus minimize the effects of side effects, making the treatment more efficient.

Innovations like such continue to advance the pharma industry. The newer avenues, created for this sector, contribute towards an improvement in the quality of patient care. A few examples in the form of personalized medicine, digital health tools, and advanced drug delivery systems form some parts of how the sector transforms. The sector helps offer better solutions from the providers to patients as well as improves their patient outcomes.

How Does Market Research From Segmedica Reveal Important Consumer Information?

Segmedica delivers crucial insights into consumer behaviors and needs through the use of advanced methodologies. Our research indicates that having a good understanding of consumers is vital in making better business decisions. Data from various sources can be used for trend prediction and scope for growth.

Our field of specialization is research among consumers of health and wellness. This includes research upon behaviors, preferences, as well as requirements from a patient. Our prediction analysis helps businesses understand and then ascertain what the consumers might do in response. Because of this, in responding to the customer’s demand on time, companies hold one step ahead.

Their skills also run in pharma and pharmaceutical consumer insights. Understanding how consumers interact with medications and treatments, Segmedica helps companies better develop their products and services. Their insights drive innovation that may lead to higher health outcomes and satisfaction.

Our consultants use these insights to create actionable recommendations. Each strategy is tailored to meet the unique needs of a client, ensuring that clients can achieve their goals. With our extensive research, Segmedica provides businesses with the data they need to succeed in a competitive market.

Future Trends in Healthcare Market Research and Predictive Analytics

Predictive analytics is revolutionizing healthcare market research. Predictive analytics makes use of data to predict future trends and behaviors. Our study reveals that predictive analytics is likely to have a greater impact on the decision-making process in healthcare.

Another future trend in healthcare market research is the use of big data. Such analysis will help find many patterns and trends hidden in the old days, hence making much more accurate predictions and having better strategies.

Another trend that is being seen is the use of artificial intelligence in market research. Artificial intelligence can analyze the data much faster and accurately than traditional methods. Subtle patterns that may pass through human eyes can easily be identified by artificial intelligence. This results in very precise insights and better decision-making.

More importantly, real-time data collection is becoming increasingly significant. Data collection in real time enables immediate analysis and action. This is very useful in healthcare, where timely interventions can save lives.

Our expertise in predictive analytics and market research puts Segmedica at the forefront of these trends. By staying updated with future developments, we ensure that our clients benefit from the most advanced insights available.

Conclusion

Innovations in healthcare continue to shape the future of patient care and the industry itself. These range from emerging trends in patient journey mapping to pharmaceutical innovations. All these developments will bring new opportunities to better outcomes and efficiency. Thus, the market research and predictive analytics capabilities of Segmedica offer valuable insights to help healthcare and wellness companies stay ahead.

Knowing how to predict and understand future trends in consumer behavior marks one of the milestones when it comes to decision making. Our superior methods combined with deep analysis help businesses provide the targeted strategies needed for a specific business. As a result, this allows for better products, enhanced marketing, and greater satisfaction among customers.

Our research indicates that predictive analytics and real-time data collection can be a significant improvement in decision-making. Thus, these tools enable healthcare providers to offer more personalized and effective care. The company remains competitive and continues to deliver superior solutions if updated with these trends.

It’s crucial to partner with a healthcare market research company like Segmedica that can provide these insights for you. Our expertise and data-backed approach make us the right choice for your needs. Contact Segmedica today to see how our insights can fuel your strategic growth.

13 Nov
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Breaking Down Chronic Pain: The Latest Market Analysis Trends

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Breaking Down Chronic Pain: The Latest Market Analysis Trends

Chronic pain is one of those diseases that take a long time to subside and are affecting millions of people across the world. Unlike other pains, chronic pain goes on for months or even years with no obvious reason. The kind of pain can render it challenging to perform common daily activities, and also the overall quality of life declines.

It is crucial to understand chronic pain since it is regarded as the door to developing a better treatment for more victims of this problem. Because most chronic pains result from injuries, surgeries, and long-standing health issues, such as arthritis, then research on how to suppress such attacks might be fruitful.

The market for chronic pain treatments is growing since more and more people are turning to relieve their pain. Researchers and companies are working hard to find new inventions that can help patients relieve their pain. This paper discusses the latest trends on the chronic pain market, current treatments, new technologies, and what the future holds for pain management.

 Definition and Types of Chronic Pain

Chronic pain is the type of pain that has lasted for more than three months. It differs from the usual pain because it results from an injury, as this type of pain usually lingers even after healing from the injury. In other words, the pain is either constant or occurs on and off. Categories of chronic pain include neuropathic pain, resulting from nerve damage, and nociceptive pain, from tissue damage.

Causes and Common Conditions

There are many reasons why chronic pain may be present. Some of the most common causes include the following:

– Injuries that never heal

– Surgeries that cause lasting pain

– Health conditions, such as arthritis, which can cause joint pain

– Back problems

– Migraines or severe headaches

Effects on Quality of Life

Chronic pain affects more than the body. It also affects the way people go about their daily activities and moods. Most people with chronic pain have problems working, exercising, or even preparing food. Pain can also cause sleep disorders, leading to tiredness and irritability. Eventually, chronic pain causes emotional problems such as depression and anxiety. Therefore, effective treatments are essential in enhancing the quality of life for these patients.

Current Market Landscape: Market Size and Growth

The market for chronic pain treatments is huge and continually expanding. The more individuals claim to suffer from chronic pain, the greater is the demand for effective treatment. Companies are investing in research to develop new products. The market offers multiple options, from medications to physical therapy and even newer technologies like wearable devices.

Major Players in the Market

There are very few big players in this chronic pain market. Major players include pharmaceutical companies with drugs that treat pain as well as medical device firms that design and produce devices intended to help treat pain. Some of the best names are Johnson & Johnson, Pfizer, and Medtronic. Such companies really invest a lot in researching and developing new treatments, which are more effective treatments.

Well-known treatments and therapies

The treatments and therapies that can be availed of in managing chronic pain are very many. Some of the popular ones include;

– Medications: These include non-prescription pain relievers, such as ibuprofen, and prescription pain medications, such as opioids.

– Physical Therapy: This includes exercises and treatment that improve movement and relieve pain.

– Injections: Steroid injections in targeted areas reduce inflammation and pain.

– Alternative Therapies: These include acupuncture, massage, and yoga, all of which can help a person manage their pain in different ways.

With this knowledge of the chronic pain aspects and market landscape, you can fully appreciate the efforts being made today to find effective treatments to help those suffering from it.

Emerging Technologies in Pain Management

New technologies change the way you manage chronic pain. The latest trend is in wearable devices. These gadgets monitor pain levels and provide real-time feedback to patients and doctors. Some of the devices use electrical stimulation in helping reduce pain. Virtual reality is also another exciting area. VR can distract patients from their pain and teach them techniques to cope better.

Non-Pharmacological Treatments

More people are trying to manage pain without medicine. Techniques include physical therapy, acupuncture, and massage. Physical therapy can help someone move better and make the muscles stronger. Acupuncture and massage reduce tension, and improve blood flow so that pain is easier to manage.

Personalized Medicine

Personalized medicine is beginning to emerge in pain treatment. Personalized medicine aims at providing individual treatment that is based on a person’s specific needs. For example, genetic testing helps determine how an individual metabolizes medications; thus drug choices may be more effective. Lifestyle changes, dietary adjustments, and some exercises may be added in individualized plans.

The chronic pain market is full of possibilities for the future. New treatments and technologies are developed due to ongoing research. Surely, companies that invest in research and development will come up with new ways to assist patients. The non-opioid treatment market will also increase as more individuals seek safer alternatives for pain management.

Advancements in Research and Development

There will be substantial pain management due to research and development. Scientists study deeper about the brain and how pain occurs in the brain, with possible blocks in this procedure. New drugs and therapy trials will take place; in particular, biological drugs aimed at particular pathways for pain may result in showing improved outcomes for a more extended period of relief.

Predicted Challenges and Solutions

Despite the advancement, there are challenges ahead. The cost of new treatments is a significant challenge and may limit access for many people. The safety of new technologies and drugs is another challenge. Solutions to these challenges include more funding for research and better collaboration between governments, companies, and healthcare providers. With the solution of these challenges, the chronic pain market will continue growing and evolving.

Conclusion

Chronic pain is a highly prevalent problem that affects many people in their daily activities and well-being. An understanding of the various classifications of chronic pain and causes will aid in the implementation of proper treatments. Many key players are investing in research and new therapies due to the growth of the chronic pain market.

To stay updated on the latest trends and advancements in the healthcare and wellness industry, connect with Segmedica. Let us help you navigate the evolving landscape and find the best solutions for your needs. Contact us today to learn how we can support your journey in healthcare market research and innovation.

health care
09 Nov
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Segmedica and Research America Inc. Announce Merger of Companies

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Segmedica (xsperient®) and Research America Inc. Announce Merger of Companies

Segmedica, is pleased to announce that as of January 4th we have merged Segmedica (xsperient®) into the Research America Inc. family of companies. Research America was founded over 35 years ago and has grown to over 14 offices nationally with 300+ researchers

Buffalo, NY, January 4, 2021 – Research America, Inc., the top marketing research firm located outside Philadelphia, announced that it has acquired Segmedica (xsperient®). This expansion brings Research America’s cumulative number of acquisitions over the past six years to 16. Each of these acquisitions has created new capabilities for Research America, providing its clients with unique, all-inclusive services completed by one united team.
Segmedica is a prominent market research company in the field of applying the behavioral sciences to healthcare and wellness consulting, market research, and market segmentation. Located in Buffalo, NY, Segmedica has conducted hundreds of studies throughout the US and around the world.
“Merging with Research America will absolutely extend and strengthen our areas of expertise,” said Peter Simpson, Principal at Segmedica. “We are looking forward to this exciting new venture,” added Donna Simpson, Principal at Segmedica.

The team will remain in place and will continue to serve their long-term clients in the Pharmaceutical/Biotech, Medical Device, Nutrition, and other Health and Wellness industries such as Food and Beverages, Retail, and much more. With decades of experience in healthcare research, their unique and innovative methodologies provide deep, insightful research that goes beyond traditional “emotional research”.

Segmedica’s areas of expertise include the following:
  • •Disease areas such as Auto-immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, Ophthalmology, and more
  • •Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, Surgical Devices, and many more
  • •Consumer Nutrition and Nutraceuticals such as Supplements, Nutritional Drinks, and more
  • •Consumer Experience in areas such as Disease Management, General Health and Wellness, Retail Food and Beverage areas as they relate to Health and Wellness, and more
  • •Health Services such as Integrated Delivery Systems, Health Insurance, ACOs, Hospitals, Physician practices, Medical Distributors, and much more

If you would like to learn more, please visit our websites at www.ResearchAmericaInc.com or www.Segmedica.com.

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08 Nov
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Segmedica to Present at Intellus WorldWide

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Segmedica to Present at Intellus WorldWide

Segmedica’s will be presenting HealthVoiceTM: Digging Deeper Into The Patient – Doctor Dialogue at the Intellus Worldwide Institute, in Boston Setember 27th.

The dialogue between the healthcare provider and patient is among the most critical interactions in the patient journey. It is an immediate opportunity for meaningful dialogue including explanation; diagnosis; listening; understanding the patient’s perspective; answering questions; providing informed medical advice; making treatment decisions; and preparing the patient for next steps. The quality of this dialogue is central to effective treatment decisions and outcomes as well as patient satisfaction. An effective dialogue shows that the HCP is clear and believable in their analysis of the patient’s concerns, giving reasons the patient should stay on the current path or change to another. When a patient feels the HCP has their best interest in mind, they will trust them in subsequent steps. If this sense of trust is absent, the patient is less likely to come to a consensus with the HCP or be compliant with treatment recommendations. Traditional market research techniques capture information in a setting far removed from the office visit. The authenticity of the dialogue cannot be captured through post-appointment interviews because the critical moment has long passed. Pharmaceutical companies can be more effective in designing communications if they understand both the content as well as the texture (e.g., emotions) of patient visits. Pharmaceutical companies engage Segmedica, a division of Research America Inc., to help them provide a window into intimate physician-patient discussions, with the goal to understand the deeper content and behavioral interaction between HCP and patient. Our HealthVoiceTM methodology helps to shape communications that emphasize approved drug positioning and messaging, while simultaneously giving the HCPs tools to provide empathy-filled feedback to patients. The analysis of the patient-doctor dialogue helps pharmaceutical companies, and their footprint HCPs provide thoughtful responses in sensitive diagnosis and treatment discussions. The analysis also provides support to HCPs in the management of patients’ strong feelings and concerns about self-image and quality of life after diagnosis. At its core, the HealthVoiceTM methodology generates HIPAA-compliant recordings of in-office patient visits followed by moderated interviews with HCPs and patients, the latter designed to understand take-aways and alignment on next steps. Generally, multiple analytical techniques are employed. These techniques include the Roter Analysis, Semantha™, a Segmedica-designed linguistic technique, content analysis, as well as a sentiment analysis.

Session Details:

HealthVoiceTM: Digging Deeper Into the Patient–Doctor Dialogue

Hilton Boston Logan

September 27th, 2023, 4:45pm

International Ballroom A-C

For more details on Intellus Worldwide  and to view the full agenda, please visit: https://www.intellus.org/Events-Webinars/Institute-2023-Landing or contact us with any questions you may have here.
food
21 Oct
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Food Industry Market Research Insights

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Food Industry Market Research Insights

The food sector is a dynamic one. The production, marketing, and consumption of food are being influenced by new trends, shifting consumer preferences, and technology advancements. For businesses to flourish and satisfy their clients’ needs, being abreast of these changes is essential.

In this piece, we’ll examine these novel areas in the food sector and discuss how market research can assist companies in adjusting to and capitalizing on these developments. 

Innovative Trends Shaping the Food Industry

There are a lot of cutting-edge developments in the food industry. Plant-based diets are becoming more and more popular. For environmental and health concerns, more people are selecting plant-based diets. As a result of this change, there are now delectable plant-based alternatives to dairy, meat, and other animal-based meals.

Also becoming more and more common are sustainable farming methods. In order to produce food without endangering the environment, farmers and businesses are searching for solutions. Methods that assist save resources and lower carbon footprints include regenerative agriculture and vertical farming.

Another way to segment the consumers is based on their demographic information. That includes age, gender, and income level. Their healthcare-related requirements and preferences will vary significantly along these demographics. For example, the younger population might require more fitness and wellness products, whereas older individuals will have greater requirements for medical equipment and medication.

The emphasis on clear labels is another expanding trend. Customers want basic, natural items and want to know what’s in their food. Businesses are pushed by this desire to eliminate artificial ingredients from their products and to be more honest.

Popular trends shaping the food industry:

1. Plant-Based Products: New plant-based alternatives to meat and dairy.

2. Sustainable Practices: Eco-friendly farming methods like vertical farming.

3. Clean Labels: Foods with simple, recognizable ingredients.

4. Functional Foods: Foods with added health benefits, like probiotics and superfoods.

Consumer Preferences and Behavior Changes

Consumer tastes are evolving quickly. Consumers now prioritize their health and seek for nutrient-dense foods. The market for gluten-free, organic, and non-GMO goods has grown as a result of this change. For businesses to remain relevant, they must adjust to these tastes.

Another crucial element is convenience. The demand for quick and simple food options is driven by busy lifestyles. Meal kits, ready-to-eat meals, and delivery services are growing in popularity. These choices are pleasant and healthful, but they also save time.

Brands that align with their values also have a higher level of consumer engagement. Businesses that uphold fair trade, are socially conscious, and engage in sustainability are preferred by them. Companies that share these ideals can develop devoted, robust clientele.

Key changes in consumer behavior:

1. Health Focus: Higher demand for organic, non-GMO, and gluten-free foods.

2. Convenience: Increased popularity of ready-to-eat meals and delivery services.

3. Value Alignment: Preference for brands that practice sustainability and social responsibility.

4. Experience Over Products: Interest in unique dining experiences and food-related events.

The food business is changing as a result of these changes in customer tastes and behavior. Businesses may better satisfy customer expectations and prosper in a competitive environment by being informed and adapting to these changes.

Technological Advancements in Food Production

Food production is being changed by technology. Precision farming is one noteworthy innovation. This technology maximizes farming techniques through data analytics, GPS, and sensors. Farmers that practice precision agriculture benefit from higher yields, lower waste, and more effective resource utilization.

Meat raised in a lab is another ground-breaking invention. It is made by cultivating animal cells in a lab and is also referred to as cultured meat. Real meat may be produced using this approach without the need to raise animals, which addresses ethical issues and lessens the impact on the environment. It provides a meat production alternative that is both more compassionate and sustainable.

With technology, food safety has also increased. A computerized record called blockchain follows the path of food from farm to table. It guarantees openness and facilitates the prompt tracking of contaminated sources. Food safety is guaranteed and consumer trust is increased by this technique.

Key technological advancements in food production:

1. Precision Agriculture: Optimizes farming with sensors and data analytics.

2. Lab-Grown Meat: Produces meat without raising animals.

3. Blockchain: Ensures transparency and safety in the food supply chain.

4. Automation and Robotics: Increases efficiency in food processing and packaging.

Strategies for Leveraging Market Research in the Food Industry

Important insights into consumer behavior and industry trends can be gained via market research. Identifying your target audience is the first step towards properly utilizing market research. Recognize their wants, preferences, and problems. To collect this data, use focus groups, polls, and social media analytics.

Next, research your rivals. Recognize both their advantages and disadvantages. Examine their merchandise selection, advertising tactics, and costs. You can identify market gaps and improve your product positioning with the use of this information.

It’s essential to keep up with changes in the sector. Track new trends and project future developments with market research. With this knowledge, you can develop and adapt faster than your rivals.

Steps for effective market research:

1. Identify Target Audience: Use surveys and analytics to understand consumer needs.

2. Analyze Competitors: Study competitors’ strategies and market positioning.

3. Track Trends: Stay updated on current and emerging industry trends.

4. Implement Insights: Use research findings to improve products and strategies.

Market research may assist companies in the food sector in meeting customer wants, innovating successfully, and making well-informed decisions.

Conclusion

Segmedica’s study has shown that lifestyle decisions have a significant influence on behaviors and results connected to health. We have found that aspects like diet, exercise, and mental health have a major positive long-term impact on overall well-being based on our vast research conducted both domestically and abroad. We have been able to better comprehend these links and provide actionable suggestions for healthier living by utilizing state-of-the-art modeling approaches in conjunction with the quantifiable science of psychology.

Segmedica is here to help you navigate these changes with our comprehensive market research services. Whether you need insights on consumer behavior or emerging trends, we provide the data and analysis you need to succeed. Contact Segmedica today and take the next step towards a brighter future in the food industry.

02 Dec
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The Role of Market Research in the Pharmaceutical Sector

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The Role of Market Research in the Pharmaceutical Sector

Market research plays a crucial role in the pharmaceutical industry. It helps companies understand patient needs, optimize product development, and stay competitive. By collecting data on consumer behavior, market trends, and more, companies can make informed decisions that improve healthcare outcomes.

Pharmaceutical companies face many challenges, such as regulatory requirements, product development costs, and patient expectations. Market research provides valuable information that helps address these challenges and create effective strategies. It helps identify gaps in the market and understand the patient journey, allowing us to offer better targeted products that meet real needs.

Segmedica specializes in health and wellness market research. Our in-depth studies and unique methodologies provide deep insight into the pharmaceutical industry. Our expertise in predictive analytics and consumer insights allows us to effectively manage businesses. We believe in our solutions because we have conducted extensive research and are a leader in this field.

Understanding Market Research in the Pharmaceutical Industry

Market research forms the backbone of strategic decision-making in the pharmaceutical industry. It involves the collection and analysis of data about consumers, competitors, and market trends to guide product development and marketing efforts. By understanding patient needs and behaviors, pharmaceutical companies can create more effective treatments and improve patient outcomes.

In the pharmaceutical industry, market research includes a variety of methods such as surveys, interviews, and focus groups. Each method provides unique insights into different aspects of the healthcare market. For example, patient journey mapping helps understand the steps patients take from diagnosis to treatment, revealing pain points and areas for improvement.

It is also essential to understand the competitive landscape. Market research identifies the strengths and weaknesses of competitors, allowing companies to position their products effectively. It helps determine the best pricing strategies and marketing channels, ensuring that new drugs reach the right audience. By using market research, pharmaceutical companies can minimize risks, optimize investments, and ultimately deliver better healthcare solutions.Key 

Benefits of Market Research in the Pharmaceutical Industry

Market research offers several key benefits to the pharmaceutical industry. These benefits not only improve the development process, but also ensure that new products meet real-world needs.

  1. Improved Product Development: Understanding patient needs helps design drugs that address specific problems. Market research informs researchers about the most pressing health problems and gaps in current treatments, guiding the development of innovative solutions.
  2. Informed Marketing Strategies: Effective marketing requires knowing your audience. Market research reveals patient preferences, behaviors, and communication channels, which allow for tailored marketing campaigns. This leads to better engagement and higher adoption rates for new medications.
  3. Regulatory Compliance: Floating regulatory requirements are complex. Through market research, companies gain insight into the regulatory environment in different regions. This helps develop strategies that are compliant with local laws, speeding up the approval process.
  4. Profitability: Investing in market research can reduce overall costs by avoiding costly mistakes. It ensures that resources are allocated to projects with the greatest potential for success, thereby avoiding costly mistakes in drug development and commercialization.
  5. Competitive advantage: Staying ahead of your competitors is essential in the ever-changing pharmaceutical industry. Market research provides a clear picture of the competitive landscape, helping companies identify opportunities and threats. This allows for strategic positioning and better market penetration.

These benefits make market research an indispensable tool in the pharmaceutical industry, paving the way for advances in healthcare and better outcomes for patients.

Segmedica’s approach to pharmaceutical market research

Segmedica takes a holistic approach to pharmaceutical market research. Our consultants specialize in predictive analytics and consumer insights, which provide a clear picture of patient behavior and market dynamics. Let’s look at the study of the patient journey, identifying key touch points from symptoms to treatment. This helps us understand what drives patient decisions and where improvements can be made.

We use a variety of methods to collect data, including surveys, interviews, and focus groups. This multidisciplinary approach allows us to gain a comprehensive view of the market. Our research covers everything from the effectiveness of medical devices to patient satisfaction with pharmaceutical products. By combining qualitative and quantitative data, we provide actionable insights that help our clients make informed decisions.

Our expertise extends to understanding the regulatory environment and market conditions. This allows us to guide pharmaceutical companies through the complexities of bringing new drugs to market. Our studies are backed by rigorous research and in-depth data analysis, making us a leader in the field. Companies trust us because we provide reliable information that drives effective strategies.

Conclusion

Market research is essential for the pharmaceutical sector. It helps companies understand patient needs, optimize product development, and address regulatory challenges. With reliable data and actionable insights, companies can make more informed decisions that improve healthcare outcomes.

Segmedica excels in the field of market research for pharmaceutical products. Our expertise in predictive analytics and consumer insights allows us to guide companies at every stage of product development. Our research shows that our methods lead to more effective treatments and satisfied patients.

Practical applications of market research in pharmaceutical development

Market research plays a vital role in various stages of pharmaceutical development. From initial concept to market launch, research helps make data-driven decisions. Here are some practical applications of market research in the pharmaceutical industry:

  1. Identifying market needs: Research helps identify unmet needs in the healthcare market. By understanding patient pain points and gaps in existing treatments, companies can develop drugs that address these specific needs.
  2. Product development: During the development phase, market research provides information about patient preferences and treatment effectiveness. This data ensures that new products are tailored to effectively meet user needs.
  3. Regulatory Strategy: Market research helps understand the regulatory landscapes in different regions. It helps pharmaceutical companies prepare for compliance, thereby accelerating the approval process.
  4. Market Entry: When launching a new product, market research identifies the best strategies for entering the market. It includes choosing appropriate pricing, distribution channels, and promotional tactics to ensure a successful launch.
  5. Post-Market Surveillance: Once a product is placed on the market, ongoing research helps track its performance. This includes monitoring patient satisfaction, adverse events, and overall effectiveness, allowing for timely adjustments and improvements.By applying this knowledge, pharmaceutical companies can optimize their development processes, reduce costs, and provide better healthcare solutions.

Finding the right consumer insight company is essential, and Segmedica is here to support you. Get in touch with us to discover how our market research services can help you understand and elevate consumer lifestyles. Our specialists are ready to deliver the insights you need to achieve success in 2024 and beyond.

13 Nov
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Navigating the Landscape: Top Healthcare Market Research Agencies in the USA

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Navigating the Landscape: Top Healthcare Market Research Agencies in the USA

The world of healthcare market research is quite complex. To understand the needs and behavior of the patient, any healthcare provider requires insights into that. These are highly sought after by market research agencies. Market research agencies can be really crucial for health care companies in taking proper decisions that help them achieve better outcomes in their patients.

Healthcare market research agencies are specialized in several services such as patient journey mapping to pharma research. Such a service is important as they would give more depth into the market landscape. The firms like Segmedica have been providing insights for decades and, with the years of expertise they offer, are in the front row of comprehensive insights which they bring through advanced methodologies of delivering the data.

The right agency can be identified through its core features and strengths. Predictive analytics and consumer insights are also essential in creating a huge difference. Agencies that have proven success in this area would be of immense value, providing insight into success. Segmedica has been able to build expansive research capabilities and innovate solutions for the healthcare industry. Knowing these aspects may help healthcare providers choose a better partner for their needs.

Key Features of Leading Healthcare Market Research Agencies

Leading healthcare market research agencies share some key features. One critical feature is that they collect comprehensive data from diverse sources. This helps the agencies understand the healthcare market holistically. They understand patient behaviors, market trends, and competitive analysis. The accuracy of data collected leads to more precise insights and better decision-making.

Another feature is specialization in focused areas. Top agencies specialize through separated teams for pharma, medical devices, or consumer health. This assures the client that the deliverables are customized to match a particular need. For example, an agency that’s specialized in pharma provides insights on drug efficacy and market penetration, as well as regulatory landscapes.

The best agencies have the attribute of using advanced analytical tools. Advanced analytical tools will help agencies analyze complex datasets within a short time and accurately. Predictive analytics, AI, and machine learning can identify patterns and trends that are not easily identified. This level of analysis helps clients anticipate changes in the market and develop proactive strategies.

This would define the best agencies: those that have client-centric approaches. It makes sure open communication and collaboration with the clients is involved to align the research with business goals. Customized solutions, frequent updates, and actionable recommendations are included in this approach. A client-centric approach ensures that the insights developed are not theoretical but practical and applicable.

Top Patient Journey Mapping Agencies

Some of the best agencies do a better job in mapping the patient journey and bring about some real value regarding patient experience and behavior. Such agencies are aiding the health care providers in understanding the entire patient journey, from contact initiation up to follow-up post treatment. The complete journey could be mapped out to establish pain points and opportunities for improvement.

Real-time data collection is one of the most important things in patient journey mapping. Top agencies collect feedback from patients at various stages of their care journey using digital tools. Real-time data gives an accurate and updated picture of patient experiences, allowing for timely adjustments and interventions.

Another very important service is to take patient feedback and implement it in journey maps. The leading agencies are not only drawing inferences from quantitative data but are also taking in qualitative insights by surveys, interviews, and focus groups. This holistic approach should ensure a very holistic understanding of the needs and expectations of patients.

Even journey mapping can be undertaken by top agencies to improve the patient outcomes. The agency identifies critical moments that bear a bearing on patient satisfaction and healthcare outcomes, further assisting the healthcare providers to adequately allocate their resources in priority order. The progress eventually translates into better coordination of care, greater patient satisfaction, and improved health outcomes.

It is, therefore, important in patient journey mapping to deliver actionable insights. Leading agencies can provide accurate recommendations that the healthcare provider can execute immediately. This emphasis on actionability ensures that research translates into real-world improvements for both patients and providers.

Segmedica’s Unique Approach to Pharma and Pharmaceutical Research

Segmedica uses its own unique approach to pharma and pharmaceutical research, since it is based on accumulated years of specialized experience in the field. Our procedures are aimed at understanding as much as possible about clinical and commercial aspects of pharma. This ensures two-sided insight into all relevant market aspects.

We notably analyze detailed patient behaviors and the adherence to treatment. From our research, we understand how better compliance with health outcomes can be achieved by knowing how patients interact with their medications. Our analysis of dosage forms, treatment schedules, and feedback from patients helps pharmaceutical companies develop their products more appropriately for the patients.

Another critical area is the market dynamics and competitor analysis. Due to this, Segmedica can provide detailed insights into market trends, pricing strategies, and competitor movements that the pharma companies need to take the right decision on launching the product and marketing strategies.

Our research team comprises qualified consultants who utilize high-end technology in their research. We use predictive modeling and big data analytics to gather precise predictions and new trends. These are practical tools used in garnering insights for the pharmaceutical companies, thereby giving them an edge over others in a competitive market.

 Expertise in Predictive Analytics and Consumer Insights in Healthcare

Predictive analytics can revolutionize healthcare market research. Segmedica takes pride in applying advanced techniques to generate valuable consumer insight. Our research reveals predictive analytics can actually predict shifts in the market and thus patient needs, hence, enabling proactive decision-making.

We use big data to analyze large volumes of information in a timely manner. It helps capture patterns and trends that ordinary methods would miss. If healthcare providers understand the same patterns, they are bound to make better strategic decisions in improving patient care as well as operational efficiency.

Consumer insights are also part of the expertise of Segmedica. Detailed analysis is included for patient behavior, preferences, and experiences. Deep understanding of these areas helps healthcare providers offer care that is more personalized and effective. Insights help businesses tailor their services to specific patient needs, leading to higher satisfaction and better health outcomes.

We collect and analyze real-time data as an integral part of our work. It allows us to generate insights in real-time and enables immediate actions to be taken. For instance, in healthcare, interventions may take place much sooner based on the current state of patient health. Building upon our expertise in predictive analytics and consumer insights, Segmedica provides healthcare professionals with the intelligence that allows them to achieve their full potential.

Conclusion

This makes it very important for healthcare market research companies seeking ways to improve patient outcomes while gaining competitive advantage. Important differences are the completeness of data gathering, specialization of expertise, and innovative analytics tools. Agencies pioneering the way in patient journey mapping provide insights that enable health care providers to understand the patient experience and to further improve it.

Segmedica stands out with its unique approach to pharma and pharmaceutical research. Our dual focus on clinical and commercial aspects, technological prowess, and actionable insights sets us apart. Additionally, our strength in predictive analytics and consumer insights offers healthcare providers the tools they need to anticipate trends and enhance patient care.

Our research demonstrates that customized strategies, built on in-depth insights, lead to improved health outcomes and increased patient satisfaction. Working with a healthcare market research company like Segmedica ensures you have the right data to succeed. Reach out today to utilize our insights and elevate your strategic planning.

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