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Leveraging Personality Data to Boost the Grocery Experience

We are what we eat but are we how we shop? The intersection between behavioral science and behavioral change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves.

This session begins with a description of basic personality assessment and the results of research into dietary behaviors, leading into a discussion of how this data can be leveraged to impact the quality and nutrition of foods placed in the grocery shopping cart.

Join us to hear the session that we co-presented at the 2021 Food & Nutrition Conference & Expo™ in October.

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