Different personality types have very different beliefs and behaviors in selecting food, beverage, and support products. These different personality types also make very different choices even during a major crisis, such as the COVID-19 pandemic. Some see food as fuel for their lifestyles while others see food as medicine and a potential protector of their health.
COVID-19 will be with us for quite a long time. Using our personality-based segmentation model of consumers, we can provide deep insights into this changing world and what opportunities may lie ahead for you.