Segmedica

Lynne Lockwood

Lynne Lockwood

Senior Research Analyst

Lynne has over 30 years’ experience designing and managing a wide range of studies including new product evaluations, customer satisfaction, product positioning, advertising development and assessment, consumer and market segmentation, pricing, and more. Lynne’s depth of knowledge helps her think outside category boxes and methodological lines, designing custom research solutions that solve even the most complicated client research questions. She contributes to internal methodology development, trains research associates, and authors category assessment and trends reports. Her client research summaries illuminate complex data, providing focused, timely and forward-thinking solutions.

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