Our Services
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high-quality, innovative marketing research, Segmedica provides a wide array of options, depending on your needs. Some of our featured methods include:
SelfInspire® – Self-Moderated Research
An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions.
The concept was invented by one of the Principals of Segmedica and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.
Benefits
- More responsibility and energy from respondents
- Unlikely leaders emerge
- Language is more pure and meaningful
- Emotional insights are much deeper
- Unexpected ideas arise
Uses for SelfInspire®
An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.
Learn more about SelfInspire® by contacting us for a demo.
Semantha™ – Linguistic Analysis and Language Interpretation
When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language. Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation. The results are an extensive overview of content and recommendations on how to target a particular market.
Benefits
- Results yielding more powerful and directed messages
- Actionable language
- Language is more pure and meaningful
- Emotional insights are much deeper
Uses for Semantha™
An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.
Learn more about Semantha by contacting us for a demo.
SocialInsight™ – Social Media Analysis and Insight
More than the traditional “sentiment” monitors, SocialInsight combines data with personality. Segmedica is known for its psychological approach to market research. Now, we apply this expertise to social media posts.
Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, Segmedica dives deep to uncover themes in conversational language, using psychology-based natural language analysis.
Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.
Our process tracks an individual’s experience to compile a full story on what consumers think and feel.
We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.
Uses for SocialInsight™
An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.
Learn more about SocialInsight by contacting us for a demo.
