Drawing from syndicated menopause research and custom qualitative studies, the paper reveals persistent disconnects between traditional industry messaging and women’s lived experiences. It highlights the need to go beyond symptom management toward holistic, empathetic engagement that reflects emotional health, intimacy, and quality of life.

Insights Through Behavioral Science

The white paper underscores that attitudinal segmentation built on mindset, trust, and attitudes provides deeper understanding and stronger predictive value than demographic segmentation alone. This psychographic lens reveals the emotional truths that drive healthcare behavior and helps brands establish enduring trust and connection.

Key Recommendations for Pharma Leaders

1. Apply attitudinal and psychographic segmentation to uncover true behavioral drivers.

2. Craft empathetic messaging that acknowledges both clinical and emotional realities.

3. Create continuous feedback loops using qualitative and ethnographic insights.

4. Incorporate inclusive and authentic imagery to reflect the diversity of women’s lives.

5. Foster collaboration through co creation and advisory boards that give women a real voice.

The report challenges the industry to move from tokenism to partnership, adopting strategies that align evidence with empathy and build authentic relationships with women.

👉 Download the 2025 Women’s Health White Paper

At Segmedica, we specialize in psychographics and behavioral insight research that helps healthcare and life sciences companies understand what truly drives patients and consumers. Together with Research America, we provide the evidence based strategies brands need to connect human need with commercial success.

For more information, contact us or call (610) 359-0696.