Food, Beverage, and Nutrition

Dietary behaviors tend to be stable. Culture, taste, and habit drive them. They can change radically for a diet regimen, or drift slowly over time. In either case, a consumer’s personality type predicts their decision process and the marketing approaches which will influence them.

Over many years of painstaking research, we have developed personality-based models which are strongly predictive of dietary decision-making processes and behaviors.

At Segmedica we apply psychology, neuroscience, and anthropology to understanding behavioral drivers. Optimize your market segmentation, positioning, and messaging using PersonaSmart.