Lifestyle
Personal Care and Beauty During COVID-19
Review this slideshow of the Personal Care and Beauty During COVID-19 report to get a preview of the research insights and actionable results.
Summary
As the USA continues to experience lockdown, voluntary isolation and quarantine, millions of women are spending more time at home than they have done since they were young. Relationship management, work intrusion, cooking and cleaning have all required additional attention and new approaches.
As with all behaviors, reactions to COVID-19 are largely driven by personality. In this study, Segmedica’s widely used PersonaSmart™ global personality-based personas are used to define how women are behaving in beauty, cosmetics, and personal care and how to approach the two main personality clusters with differentiated messaging for competitive advantage.
Personal Care and Beauty RapidConnexion™ Studies
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Summary
These studies are brief but insightful and designed to bring you up to date with the impact of COVID-19 on their subject category in the USA. Including Segmedica’s powerful PersonaSmart™ Behavioral Science analysis and recommendations for each product category.
- Moisturizers
- Sunscreen
- Deodorants/Antiperspirants
Licensing Enterprise Wide
$995 USD each
$1,750 USD for two
$2,600 USD for all three
Consumer Perceptions of Healthy Foods
Review this slideshow of the Consumer Perceptions of Healthy Foods report to get a preview of the research insights and actionable results.
Consumer beliefs on healthy eating were evolving quickly before COVID-19. Now with shopping online and cooking at home increasing due to the threat of the virus, food and nutrition are taking on new meaning. This new ConnexionPoints® report analyzes consumer needs by personality groups and provides a road map for adjusting marketing and product development programs.
Millennials, Gen Z and Nutrition
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Summary
The Millennial Generation is sub-divided into two new segments. Each has a very different Nutrition Worldview™ than its predecessors. Optimistic about their health, they see nutrition as playing a vital role in their lifestyles. A full review of Millennials and Gen Z experience, attitudes and intentions with respect to Food and Nutrition. Derived from recent primary research, both qualitative and quantitative.
Benefits
This report provides deep insights into the largest generations in the US population
Two sub-segments identified and profiled
Nutrition Worldview™ - a unique concept that provides action-oriented findings
Actionable insights you can use today
Millennials, Gen Z and Nutrition Full Report
This includes the full report.
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Millennials, Gen Z and Nutrition Chart Pack
This includes a 46 page slide deck for the survey data specifically.
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Millennials, Gen Z and Nutrition Full Report and Chart Pack
This includes the full report and a 46 page slide deck for the survey data specifically.
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Real Results
The results are derived from an online community, an extensive online survey and secondary research.
Prediabetes: Opportunities to Change Lives and Lifestyles
In this slideshow, you will learn what prediabetes is and its prevalence. This market is under-diagnosed and a clear opportunity for a company to lead the charge in guiding consumers to healthy lifestyles so they can prevent Type 2 Diabetes.
Prediabetes Full Report
This includes the full report with all video and audio files embedded.
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Summary
This in-depth report studies the emerging condition known as prediabetes. Prediabetes is a serious health condition where blood sugar levels are higher than normal, but not enough to be diagnosed at Type 2 Diabetes. However, 70% of those with prediabetes will eventually be diagnosed with diabetes. There are multiple opportunities for intervening in the lifestyles of those affected to prevent the progression to diabetes and opportunities to run awareness increasing campaigns to encourage more people to see a physician.
This report contains multiple methodologies including ethnographies which allow us to understand the patient’s journey through diagnosis, treatment, and the eventual outcomes of their doctors’ intervention. Many people struggle with their diagnosis not only a medical sense, but also psychologically and emotionally. People are unable to cope with knowing that they are at such an increased risk for diabetes, and they lack the support and direction they need to successfully overcome the prediabetes diagnosis.
Benefits
Companies purchasing this report will benefit in many ways, including:
Enhanced insights into the consumer journey through life with this diagnosis
Opportunities to improve marketing and selling to this group
An increased understanding of this common diagnosis and how consumers live with it
Insights into the different types of consumers and the necessary management for each
Opportunities to reach this new market sooner than competitors
Opportunities
Awareness of this condition is very low, but it affects 1/3 of American adults. Raising awareness could lead to a dramatically increased audience for new products.
Retail, Food and Beverage, and Lifestyle businesses could provide the missing resources this sleeping market needs.
Consumers with prediabetes often have other conditions such as hypertension, high cholesterol, or obesity and are looking for ways to manage multiple conditions at once.
Summary
According to the CDC, 37% of US adults and 17% of children and adolescents are obese in the US, and those rates have been increasing for the past two decades. Obesity is a personal struggle that affects millions of patients every day in just about every aspect of their lives, and many consumers affected with this condition have tried multiple methods of weight management in the past. These consumers are looking for new possibilities and for more awareness about the severity of their condition. This report dives deep into the lives of those patients to understand their daily struggles from their perspective. There are many opportunities to increase awareness, education, and support for these individuals. With this report, your company can lead the charge to address this growing crisis and develop strategies for influencing decisions made about their treatment.
Benefits
Companies purchasing this report will benefit in many ways, including:
Enhanced insights into the consumer journey through life with this condition
Understanding the challenges of this growing market
Opportunities to improve selling, marketing, and general awareness to this group
Understanding how the consumer interacts with and perceives their physicians
An increased understanding of this condition and how consumers may become obese
Opportunities
This market is in need of direction and assistance and are therefore a receptive audience for a range of potential solutions.
Obesity awareness can happen anywhere from doctor’s offices, to schools, to workplaces, to outside advertising like billboards.
Consumers dealing with obesity are willing to try new strategies for weight-loss so companies are able to be creative with new methods.