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Adherence and Persistence


The ConnexionPoints® Complete Adherence and Persistence eHandbook


This offering brings together decades of clinical and psychological research and Segmedica’s twenty-year program of research into personality and healthcare behaviors.

The result is a global reference and training product designed for pharma marketing and HEOR groups to support their studies and adherence programs.

We help you understand the true drivers of non-adherence, how to identify patient types that will respond to adherence programs and how different elements of the healthcare system worldwide need to come together to solve the adherence problem.

Adherence is the last frontier of pharma market development. In the US alone the adherence shortfall from just an 80% compliance rate costs the industry $200 billion each year. At the same time the US pharma industry spends $10 billion per year in DTC advertising and programs, almost entirely to acquire new patients, not to retain them.

What are the costs to providers, plans, PBMs, employers and other stakeholders?

Practical access problems can be addressed by practical solutions. These problems, however, often just screen the deeper reasons why patients are not adherent. One size does not fit all, and education and information do not change behaviors in unmotivated people. Even if drugs were mailed to patients home completely free of charge, many would still not take them as directed.

Join the ConnexionPoints Adherence and Persistence Program to tune up your patient support efforts and HEOR studies.

Review this slideshow of the complete Adherence and Persistence eHandbook to get a preview of the research insights and actionable results.

Download the document above to get pricing on our program offerings and a complete listing of the chapters and sections in the Adherence and Persistence eHandbook.

Online Adherence and Persistence Self-Study Course - $199

5 module online self-study course.

Adherence and Persistence Masterclass - $5,000

Can be customed to specific companies and objectives.

Order Masterclass

Ad Hoc Adherence and Persistence Consulting

Adherence and persistence consulting on program design and testing.

Request a quote

Adherence and Persistence Training and Consulting


Online Self-Study Course: CLICK HERE TO REGISTER and pay by credit card or contact us to use other methods of payment

Five modules, over 3 hours.

Modules included:

  • Introduction to adherence and compliance, definitions, key issues, important trends in healthcare
  • The psychology of adherence and persistence – personality types and their roles, worldview, cultural and geopolitical issues
  • Behavioral psychology – an introduction to the main published behavioral models
  • Case studies in the literature and what we can learn from them
  • Strategies for effective programs
Online Group Master Classes:
  • Conducted live online
  • Customized to specific companies and objectives
Ad Hoc Consulting:
  • Consulting on program design and testing
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